Ceci Amador

About Ceci Amador

Ceci Amador is based from wherever her laptop is. She enjoys traveling and visiting new flexible workspaces. If you'd like Ceci to check out your workspace, feel free to reach out to her (and send a plane ticket).

LinkedIn Tips to Attract Potential Clients

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We know you’ve probably heard this about a thousand times, but we can’t emphasize enough how important it is for any professional or business to have a strong social media presence when trying to attract new clients.

Let me tell you a personal anecdote. I used to live away from home and there were a couple of instances in which I couldn’t simply go to Walgreens or CVS to buy some over-the-counter meds. So, I asked ‘Frau Google’ about doctors in the area in order to decide which was the best option for me. I wasn’t just looking for reviews, I was interested in seeing the experience some doctors had. Granted, I didn’t find many LinkedIn profiles stating a doctor’s experience, but it sure would’ve made it easier to decide.

The moral of the story? As a business or professional of any given line of work, you should invest time in building a strong LinkedIn profile in order to attract potential clients.

Don’t worry. We’ve got you covered on how to go about not only creating a profile, but having an “All-Star” one.

Inspired by Law Firm Suites’ ebook, A Lawyer’s Guide to Effective LinkedIn Marketing (not just for lawyers btw), we give you some tips on how to set up a strong profile that will help you in closing the deal with prospective clients.

1. Optimize your profile

  • Write a hooking headline; be specific and use popular keywords used in your industry. You can use symbols such as vertical bars to give your headline a cleaner look.
  • Use a professional headshot. Avoid using group photos or photos with a ‘noisy’ background; your LinkedIn photo should have a solid or business like background and portray your professional image.
  • Personalize your profile URL. Instead of having numbers and symbols on your URL, you can personalize it to something like: www.linkedin.com/in/yournameandlastname.
  • Include a summary. Don’t be afraid to show some of your personality in your summary; include your professional experience, how you’ve grown, and where you’d like to be or what you’d like to be doing in the future.
  • Your experience section: make is thorough but scannable. Think of bullet points, but don’t just list your duties; think about goals achieved, results, and skills you used or acquired. Don’t forget to include numbers!
  • Publications, certifications, and awards. Hey, if you’ve worked hard and earned a recognition, no harm in braggin about it. Don’t be shy. Remember to link to publications and explain some about the awards you’ve won and why you won them.
  • Skills, endorsements, and recommendations. Include skills and ask for endorsements, it’s a common practise on LinkedIn; send an InMail and say you’ll return the favor. If you have a happy client, they’ll be glad to do it.

2. Be active on updates and join and participate in groups

  • Share updates and news with your connections. If you find interesting articles, if you’re adding new services, if you have a new skill, share an update. Also, make sure you engage with your connections, comment or like their updates, congratulate them on good news, etc.
  • As with any other social media, LinkedIn is also social. Joining groups related to your industry and line of work is a great way to connect with fellow professionals, find advice, get answers to questions, and even get some referrals.
  • Again, think social; you should participate and add value to the groups you join. Not only will this help you establish new connections, but it can also help position you as a thought-leader in your industry.

3. Grow your network

  • Think quality beats quantity; don’t just add anyone. Add those who you’ve worked with and those that could be potential clients, could lead to referrals, or could be a partner or someone to collaborate with.
  • If you’re sending an invitation to someone, personalize the invitation message instead of using LinkedIn’s automated one. But, don’t use a message that sounds like a sales pitch as it’ll likely lead to a rejected invitation.

Set out an hour or two a couple of days and you’ll have a strong, professional looking LinkedIn profile that’ll help you close the next business opportunity in no time.

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