- Attorney Lead Generation
- Why Small Firms Struggle with Lead Generation
- How an Attorney Answering Service Gets You Leads
Q: How can I generate more leads as a solo practicing attorney?
A: Generating leads as a solo attorney comes down to making the most of your limited resources and knowing where to invest them. Unfortunately, trying to juggle day-to-day duties and lead generation can be challenging. This article explains how you can improve your lead generation strategy.
On the surface, attorney answering services may not seem like the key to lead generation. In practice, they often result in a massive influx of new leads.
But how does an answering service provide such incredible results? The answer is a little complex, which is why many attorneys miss out on this powerful strategy.
Almost everyone understands the importance of lead generation. Reaching people who want what you’re selling is obviously the only way to achieve success
But while lead generation may be crucial, it’s far from easy. Although there’s a host of lead generation tools available, they won’t lead to results unless used correctly.
The problem is that most entrepreneurs are too busy running their businesses that they don’t have time to learn the nuances of landing pages, email lists, and other important lead generation tools.
Legal professionals are no exception.
In fact, they may have an even harder time generating leads, as their markets are often more specific and their workloads are immense.
Generating new leads is even more crucial if you’re a solo practitioner or a small firm. You need to connect with the people who require your expertise – and you need to find them before your competition snatches them away.
At the same time, you need to make sure your business is operating smoothly, your legal work is expertly handled, and your incoming calls are being handled in a manner that prioritizes excellent customer service.
With so much to do and so little time, how can you give lead generation the attention it deserves?
This article is here to answer that question.
- Attorney Lead Generation
- Why Small Firms Struggle with Lead Generation
- How an Attorney Answering Service Gets You Leads
- What’s the Best Attorney Answering Service for Small Firms?
Lead Generation in the Modern Market
The internet has made the lead generation more accessible than ever.
Thanks to social media and search engines, you can reach your target audience effectively regardless of your budget or location.
From there, you can use funnels to capture the information of people who are likely to make a purchase. Tools like landing pages make it easy for people to voluntarily give you their information in exchange for access to an article, a weekly newsletter, or some other “freebie.”
This is an incredibly powerful strategy because it provides an extremely high ROI compared to traditional marketing practices. Whether it’s b2b or directed to the general consumer, lead gen lets you target the people who directly express interest in what you’re selling.
This means your marketing efforts can be effective even if you’re working with a shoestring budget. You don’t have to blindly shotgun ads and waste money in the process.
Instead, you can spend your time and money wisely by precisely hitting your most likely buyers.
All this holds true for attorneys and lawyers, and in many cases, even more so.
Attorney Lead Generation
Since legal professionals operate based on circumstances, lead generation is even more important. If you want your marketing strategies to be effective, you need to get in front of the right people – namely your target audience.
With a typical eCommerce business, this type of exposure can persuade leads to make purchases even if they don’t need the item in question.
For most legal professionals, the same rules don’t apply.
For example, divorce lawyers aren’t going to convince happily married couples to book a consultation (unless they’re extremely persuasive!)
In other words, lawyers are wasting their advertising budget if their marketing campaigns lack proper targeting.
This is why lead generation becomes so important.
When you generate leads, you can continuously refine your approach by tracking people who show interest and following up with them.
But generating and following up on leads takes time and energy. Landing pages, sales funnels, and email campaigns have to be developed and constantly monitored.
Big firms can simply outsource or hire marketing professionals, but small firms have to take a different approach.
Why Small Firms Struggle with Lead Generation
In most cases, small firms don’t have the luxury of bringing in outside help. They lack the budget to hire a marketing manager like their larger competitors, and according to Pew Research Center, they often don’t see increases in profits as quickly, meaning this remains the case.
If you’re a solo attorney, the responsibility for lead generation falls squarely on your shoulders.
In other words, you must learn to develop and implement your own lead generation strategies by yourself
It’s difficult – but not impossible. However, this isn’t the only challenge.
In addition to lead generation, solo attorneys are also responsible for managing their day-to-day business operations, their legal work, and any incoming calls the firm receives.
In most cases, there simply isn’t enough time to learn the ins and outs of lead gen – even if you know it’s key to your firm’s growth.
This typically results in one of two outcomes: either you forgo lead generation altogether, or you spend money on lead gen that winds up being ineffective.
But there’s a better way. With the right attorney answering service, you can create enough space in your schedule to learn and employ powerful lead generation strategies without going over budget or sacrificing customer service.
How an Attorney Answering Service Gets You Leads
When you choose an attorney answering service, you can let someone else handle incoming calls.
In doing so, you’ll immediately free yourself from constant interruptions which can eat up time, leaving you stressed and overworked.
That time can then be used to develop important lead generation strategies that are effective enough to attract plenty of new clients. You can write emails, learn how to create a proper landing page, and monitor the effectiveness of your existing lead gen while making necessary adjustments.
You can also take that time to discover new skills that will increase the efficacy of your lead generation in the long run.
Learning how to hone in on potential clients who are most likely to respond to a call to action will save you time and money in the future.
And that’s before you even consider the tremendous customer service benefits.
An effective answering service will help you cultivate a sense of trust and confidence in your leads. It creates a positive first impression that often leads to conversions
That crucial first impression is an important (and often overlooked) aspect of lead generation –one that you’re missing out on if you’re answering calls while stressed, distracted, or in the midst of burnout.
A solid answering service ensures each caller is greeted pleasantly, and that when you do receive a call directly, you’re in the right frame of mind to create a hot lead.
What’s the Best Attorney Answering Service?
While there are many options on the market, a live receptionist is the ideal attorney answering service.
With a virtual receptionist, your attorney phone calls are answered by a professionally trained receptionist from a call center. Callers aren’t met with a mechanical voice, but with an attentive and caring human being who can truly assist them.
An attorney answering service call makes callers far more receptive in the future, as they remember this positive impression during that crucial first interaction.
Additionally, your virtual receptionist helps schedule call-backs, allowing you to interact with callers when you’re calm and ready.
Not only does this keep leads interested, but it also gives you enough time to master the art of lead generation.
This attorney answering service comes in an affordable, easy-to-use package. You simply purchase a monthly plan, list the virtual number provided as your firm’s number, and your virtual receptionist will do the rest.
Conclusion
Lead generation is one of the most important aspects of marketing for all businesses. For legal professionals, in particular, lead gen is an absolute must.
An attorney answering service also frees you from the burden of answering your calls throughout the day, giving you the time you need to develop and use lead-generating tools that are crucial for growth.
Further Reading
- Five Lead Generation Strategies For Your Business
- Lead Generation: Explained for Lawyers – First Legal
- Top 5 Answering Services for Small Businesses, by price
Many small firms know they need to capitalize on lead generation but simply lack the time to do so. Solo attorneys are often too busy to explore the possibilities, and when leads call, they can’t help but pick up the phone with a stressed, tired voice.
A virtual receptionist from Alliance Virtual Offices can help. Our virtual receptionists handle your incoming calls with grace and professionalism, helping you make the most of incoming inquiries. Read the reviews, and you’ll find that AVO is one of the most trusted virtual receptionist providers.
