Brand Resource Center
Style Guidelines
Get answers to all your questions about when and how you can use our brand elements.
Alliance Virtual Offices
It's everything you need to grow your business, flexibly.
The Virtual Office Network That Lets You Work Flexibly, Save Money, And Grow Your Business. Fast.
Brand Guidelines
The Brand
Our Promise, Positioning, and Tagline are the heart of our brand. These guidelines ensure clarity and impact in crafting statements that define who we are and what we offer. Let's shape our brand identity with precision and resonance!
Positioning Statement:
We champion modern business. Our friendly, professional people, time saving tools and cost-effective services help innovative businesses grow fast, flexibly.
Brand Promise:
Work flexibly. Save money. Grow your business, fast.
The Tagline:
Your Ultimate Flexible Workspace.
Target Audience:
Entrepreneurs and innovative business owners.
Style Guidelines
Typography
The suggested font for the website, applications, and materials is Montserrat in three styles - Bold, Medium, and Regular. If this font is unavailable, we suggest using any similar sans-serif font.
Montserrat
Ag
Aa
Montserrat (Bold)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Aa
Montserrat (Medium)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Aa
Montserrat (Regular)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Brand Colors
Our primary and secondary color palettes are essential to visualizing our identity, playing a prominent role in our corporate image.
Secondary Colors
Buttons
Overview of button types to be used across the website and app.
Primary
Secondary
Text
Images
Explore the images that define our brand. This section helps you choose images that align with our message and resonate with our audience.