{"id":3901,"date":"2016-02-25T10:00:55","date_gmt":"2016-02-25T10:00:55","guid":{"rendered":"https:\/\/live-alliance-virtual-office-blog.pantheonsite.io\/?p=3901"},"modified":"2023-02-13T12:59:02","modified_gmt":"2023-02-13T17:59:02","slug":"linkedin-tips-to-attract-potential-clients","status":"publish","type":"post","link":"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/linkedin-tips-to-attract-potential-clients\/","title":{"rendered":"LinkedIn Tips to Attract Potential Clients"},"content":{"rendered":"<p>We know you\u2019ve probably heard this about a thousand times, but we can\u2019t emphasize enough how important it is for any professional or business to have a strong social media presence when trying to attract new clients.<\/p>\n<p><span style=\"font-weight: 400;\">Let me tell you a personal anecdote. I used to live away from home and there were a couple of instances in which I couldn\u2019t simply go to Walgreens or CVS to buy some over-the-counter meds. So, I asked \u2018Frau Google\u2019 about doctors in the area in order to decide which was the best option for me. I wasn\u2019t just looking for reviews, I was interested in seeing the experience some doctors had. Granted, I didn\u2019t find many LinkedIn profiles stating a doctor\u2019s experience, but it sure would\u2019ve made it easier to decide. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The moral of the story? As a business or professional of any given line of work, you should invest time in building a strong LinkedIn profile in order to attract potential clients. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t worry. We\u2019ve got you covered on how to go about not only creating a profile, but having an \u201cAll-Star\u201d one. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Inspired by Law Firm Suites\u2019 ebook, <\/span><i><span style=\"font-weight: 400;\">A Lawyer\u2019s Guide to Effective LinkedIn Marketing<\/span><\/i><i><span style=\"font-weight: 400;\"> (not just for lawyers btw),<\/span><\/i><span style=\"font-weight: 400;\"> we give you some tips on how to set up a strong profile that will help you in closing the deal with prospective clients.<\/span><\/p>\n<h3>1. Optimize your profile<\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">Write a hooking headline; be specific and use popular keywords used in your industry. You can use symbols such as vertical bars to give your headline a cleaner look. <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Use a professional headshot. Avoid using group photos or photos with a \u2018noisy\u2019 background; your LinkedIn photo should have a solid or business like background and portray your professional image. <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Personalize your profile URL. Instead of having numbers and symbols on your URL, you can personalize it to something like: www.linkedin.com\/in\/yournameandlastname. <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Include a summary. Don\u2019t be afraid to show some of your personality in your summary; include your professional experience, how you\u2019ve grown, and where you\u2019d like to be or what you\u2019d like to be doing in the future. <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Your experience section: make is thorough but scannable. Think of bullet points, but don\u2019t just list your duties; think about goals achieved, results, and skills you used or acquired. Don\u2019t forget to include numbers!<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Publications, certifications, and awards. Hey, if you\u2019ve worked hard and earned a recognition, no harm in braggin about it. Don\u2019t be shy. Remember to link to publications and explain some about the awards you\u2019ve won and why you won them. <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Skills, endorsements, and recommendations. Include skills and ask for endorsements, it\u2019s a common practise on LinkedIn; send an InMail and say you\u2019ll return the favor. If you have a happy client, they\u2019ll be glad to do it. <\/span><\/li>\n<\/ul>\n<h3>2. Be active on updates and join and participate in groups<\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">Share updates and news with your connections. If you find interesting articles, if you\u2019re adding new services, if you have a new skill, share an update. Also, make sure you engage with your connections, comment or like their updates, congratulate them on good news, etc. <\/span><\/li>\n<li><span style=\"font-weight: 400;\">As with any other social media, LinkedIn is also <\/span><i><span style=\"font-weight: 400;\">social. <\/span><\/i><span style=\"font-weight: 400;\">Joining groups related to your industry and line of work is a great way to connect with fellow professionals, find advice, get answers to questions, and even get some referrals.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Again, think social; you should participate and add value to the groups you join. Not only will this help you establish new connections, but it can also help position you as a thought-leader in your industry. <\/span><\/li>\n<\/ul>\n<h3>3. Grow your network<\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">Think quality beats quantity; don\u2019t just add anyone. Add those who you\u2019ve worked with and those that could be potential clients, could lead to referrals, or could be a partner or someone to collaborate with. <\/span><\/li>\n<li><span style=\"font-weight: 400;\">If you\u2019re sending an invitation to someone, personalize the invitation message instead of using LinkedIn\u2019s automated one. But, don\u2019t use a message that sounds like a sales pitch as it\u2019ll likely lead to a rejected invitation. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Set out an hour or two a couple of days and you\u2019ll have a strong, professional looking LinkedIn profile that\u2019ll help you close the next business opportunity in no time. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We know you\u2019ve probably heard this about a thousand times, but we can\u2019t emphasize enough how important it is for any professional or business to have a strong social media presence when trying to attract new clients. Let me tell you a personal anecdote. I used to live away from home and there were a [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":3903,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override":[{"single_blog_custom":"","sidebar":"","second_sidebar":"","share_position":"","share_float_style":"","post_date_format":"","post_date_format_custom":"","post_reading_time_wpm":"","zoom_button_out_step":"1","zoom_button_in_step":"1","number_popup_post":"1"}],"image_override":[{"single_post_thumbnail_size":"","single_post_gallery_size":""}],"trending_post_position":"","trending_post_label":"","sponsored_post_label":"","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo":"","sponsored_post_desc":""},"jnews_primary_category":{"id":""},"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[1892],"tags":[],"class_list":["post-3901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"aioseo_notices":[],"featured_image_urls_v2":{"full":["https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2016\/02\/IN-TIPS.jpg",898,546,false],"thumbnail":["https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2016\/02\/IN-TIPS-150x150.jpg",150,150,true],"medium":["https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2016\/02\/IN-TIPS-300x182.jpg",300,182,true],"medium_large":["https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2016\/02\/IN-TIPS-768x467.jpg",768,467,true],"large":["https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2016\/02\/IN-TIPS.jpg",898,546,false],"1536x1536":["https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2016\/02\/IN-TIPS.jpg",898,546,false],"2048x2048":["https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2016\/02\/IN-TIPS.jpg",898,546,false],"web-stories-poster-portrait":["https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2016\/02\/IN-TIPS.jpg",640,389,false],"web-stories-publisher-logo":["https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2016\/02\/IN-TIPS.jpg",96,58,false],"web-stories-thumbnail":["https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2016\/02\/IN-TIPS.jpg",150,91,false],"jnews-360x180":["https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2016\/02\/IN-TIPS-360x180.jpg",360,180,true],"jnews-750x375":["https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2016\/02\/IN-TIPS-750x375.jpg",750,375,true],"jnews-1140x570":["https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2016\/02\/IN-TIPS.jpg",898,546,false],"jnews-120x86":["https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2016\/02\/IN-TIPS-120x86.jpg",120,86,true],"jnews-350x250":["https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2016\/02\/IN-TIPS-350x250.jpg",350,250,true],"jnews-750x536":["https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2016\/02\/IN-TIPS-750x536.jpg",750,536,true],"jnews-1140x815":["https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2016\/02\/IN-TIPS.jpg",898,546,false],"jnews-360x504":["https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2016\/02\/IN-TIPS-360x504.jpg",360,504,true],"jnews-75x75":["https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2016\/02\/IN-TIPS-75x75.jpg",75,75,true],"jnews-350x350":["https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2016\/02\/IN-TIPS.jpg",350,213,false],"jnews-featured-750":["https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2016\/02\/IN-TIPS-750x456.jpg",750,456,true],"jnews-featured-1140":["https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2016\/02\/IN-TIPS.jpg",898,546,false]},"post_excerpt_stackable_v2":"<p>We know you\u2019ve probably heard this about a thousand times, but we can\u2019t emphasize enough how important it is for any professional or business to have a strong social media presence when trying to attract new clients. Let me tell you a personal anecdote. I used to live away from home and there were a couple of instances in which I couldn\u2019t simply go to Walgreens or CVS to buy some over-the-counter meds. So, I asked \u2018Frau Google\u2019 about doctors in the area in order to decide which was the best option for me. I wasn\u2019t just looking for reviews,&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/category\/marketing\/\" rel=\"category tag\">Marketing<\/a>","author_info_v2":{"name":"Ceci Amador","url":"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/author\/ceciavo\/"},"comments_num_v2":"0 comments","author_meta":{"display_name":"Ceci Amador","author_link":"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/author\/ceciavo\/"},"featured_img":"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2016\/02\/IN-TIPS-300x182.jpg","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/category\/marketing\/\" class=\"advgb-post-tax-term\">Marketing<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Marketing<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 10 years ago","modified":"Updated 3 years ago"},"absolute_dates":{"created":"Posted on February 25, 2016","modified":"Updated on February 13, 2023"},"absolute_dates_time":{"created":"Posted on February 25, 2016 10:00 am","modified":"Updated on February 13, 2023 12:59 pm"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-json\/wp\/v2\/posts\/3901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-json\/wp\/v2\/comments?post=3901"}],"version-history":[{"count":0,"href":"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-json\/wp\/v2\/posts\/3901\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-json\/wp\/v2\/media\/3903"}],"wp:attachment":[{"href":"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-json\/wp\/v2\/media?parent=3901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-json\/wp\/v2\/categories?post=3901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-json\/wp\/v2\/tags?post=3901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}