{"id":26066,"date":"2023-02-09T07:48:00","date_gmt":"2023-02-09T12:48:00","guid":{"rendered":"https:\/\/live-alliance-virtual-office-blog.pantheonsite.io\/?p=26066"},"modified":"2026-04-27T17:09:04","modified_gmt":"2026-04-27T21:09:04","slug":"small-business-content-marketing","status":"publish","type":"post","link":"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/small-business-content-marketing\/","title":{"rendered":"The ROI on Small Business Content Marketing is Higher Than You Think"},"content":{"rendered":"\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"#What-is-content-marketing?-\" title=\"\">What is content marketing?&nbsp;<\/a><\/li><li><a href=\"#The-ROI-of-small-business-content-marketing-\" title=\"\">The ROI of small business content marketing&nbsp;<\/a><\/li><li><a href=\"#How-to-use-content-marketing-for-your-business-\" title=\"\">How to use content marketing for your business&nbsp;<\/a><\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><strong>Q: <\/strong>How can I use small business content marketing to benefit my business?&nbsp;<br><strong>A: <\/strong>The key to creating high-quality small business content marketing is identifying a niche, using owned media when possible, and targeting your ideal audience on the platforms they\u2019re already using. With enough research and work, the ROI on your content marketing is much higher than you think.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>The past few years have shown that digital businesses are creating a space of their own within the broader retail industry. <a href=\"https:\/\/www.forbes.com\/sites\/forbestechcouncil\/2022\/03\/14\/e-commerce-trends-2022-what-the-future-holds\/\" target=\"_blank\" rel=\"noreferrer noopener\">Industry reports<\/a> show that in 2022 alone, the global e-commerce market is on track to total almost <a href=\"https:\/\/www.statista.com\/statistics\/1095969\/retail-sales-by-channel-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener\">$6 trillion in sales<\/a>.&nbsp;<\/p>\n\n\n\n<p>However, outside of the blossoming e-commerce market, things aren\u2019t looking so exciting.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.cfr.org\/article\/global-recession-looms-perilous-moment-central-banks\" target=\"_blank\" rel=\"noreferrer noopener\">Fears of a recession<\/a> continue to weigh heavily on the public\u2019s mind, and businesses are doing everything in their power to prepare for a lengthy economic decline.&nbsp;<\/p>\n\n\n\n<p>So, how can business owners effectively position themselves to succeed when the economy is crumbling around them?&nbsp;<\/p>\n\n\n\n<p>The answer is simple. Using small business content marketing in coordination with smart business planning can get any business through any kind of economic condition.&nbsp;<\/p>\n\n\n\n<p>Like it or not, the future is <a href=\"https:\/\/www.pewresearch.org\/internet\/2022\/08\/10\/teens-social-media-and-technology-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">happening online,<\/a> with 95% of American teenagers using YouTube and a collective 62% visiting TikTok, Instagram, or Snapchat as well.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-ugb-container ugb-container ugb-4e59bbb ugb-container--v2 ugb-container--design-basic ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-4e59bbb-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-4e59bbb-content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-5747f18 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Get Your FREE Guide Today!<\/h2><p class=\"ugb-heading__subtitle\"><strong><span style=\"color: #000000;\" class=\"ugb-highlight\">How to Create Super Converting Blog Posts <\/span><\/strong><\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-columns ugb-columns ugb-5d98db9 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-5d98db9-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-3d50224 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-3d50224-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2023\/03\/4.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2023\/03\/4-1024x1024.png\" alt=\"\" class=\"wp-image-30251\" srcset=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2023\/03\/4-1024x1024.png 1024w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2023\/03\/4-300x300.png 300w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2023\/03\/4-150x150.png 150w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2023\/03\/4-768x768.png 768w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2023\/03\/4-75x75.png 75w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2023\/03\/4-350x350.png 350w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2023\/03\/4-750x750.png 750w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2023\/03\/4.png 1080w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/a><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-9805051 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-9805051-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 20748621,\n\t\t\t\t\t\t\t\t\tformId: \"a843891a-d49e-4534-9599-a4d991978794\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1780253326000-9481786054\",\n\t\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1780253326000-9481786054\"><\/div>\n\n\n\n<p><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>The <a href=\"https:\/\/www.pewresearch.org\/internet\/2022\/08\/10\/teens-social-media-and-technology-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">internet and social media<\/a> are engrained in the minds of Americans. Outside of the astronomical number of teenagers that are frequenting these social media platforms, a whopping 30% of American adults are also online with <a href=\"https:\/\/www.pewresearch.org\/fact-tank\/2021\/03\/26\/about-three-in-ten-u-s-adults-say-they-are-almost-constantly-online\/\" target=\"_blank\" rel=\"noreferrer noopener\">alarming regularity<\/a>.&nbsp;<\/p>\n\n\n\n<p>With the internet taking on a larger role in the cultural zeitgeist and, at the same time, larger businesses erroneously cut their marketing budgets, small businesses are in the unique position to take advantage of the chronically online nature of the world in a less competitive environment.&nbsp;<\/p>\n\n\n\n<p>In this article, we\u2019ll be looking at the basic definition of content marketing, the return on investment (ROI) of small business content marketing, how content marketing can help your business and the digital tools that can be used in conjunction with small business content marketing.&nbsp;<\/p>\n\n\n\n<p>So, if you\u2019re hoping to create a small business content marketing plan, you\u2019re in the right place. Keep reading for more!&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"#What-is-content-marketing?-\" title=\"\">What is content marketing?&nbsp;<\/a><\/li><li><a href=\"#The-ROI-of-small-business-content-marketing-\" title=\"\">The ROI of small business content marketing&nbsp;<\/a><\/li><li><a href=\"#How-to-use-content-marketing-for-your-business-\" title=\"\">How to use content marketing for your business&nbsp;<\/a><\/li><li><a href=\"#Digital-tools-to-use-in-conjunction-with-small-business-content-marketing-\" title=\"\">Digital tools to use in conjunction with small business content marketing&nbsp;<\/a><\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2023\/01\/01-section-what-is-content-marketing-1.png\"><img decoding=\"async\" width=\"61\" height=\"61\" src=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2023\/01\/01-section-what-is-content-marketing-1.png\" alt=\"\" class=\"wp-image-26070\"\/><\/a><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"What-is-content-marketing?-\">What is content marketing?&nbsp;<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Small business content marketing is impossible to understand if you struggle to comprehend the basics of content marketing.&nbsp;<\/p>\n\n\n\n<p>Essentially, content marketing is a form of inbound marketing that relies on content to attract leads to your business.&nbsp;<\/p>\n\n\n\n<p>Rather than using bothersome advertisements or incessant popups, which will likely be <a href=\"https:\/\/www.cnbc.com\/advertorial\/2022\/02\/17\/understanding-the-value-of-branded-content.html\" target=\"_blank\" rel=\"noreferrer noopener\">stopped with an adblocker<\/a> , you\u2019re using content to create a genuine connection with your consumers.&nbsp;<\/p>\n\n\n\n<p>Inbound marketing is highly effective because it organically attracts interested prospects in a non-manipulative or pushy way \u2014 if a consumer stumbles upon your content themselves and feel drawn to what they\u2019re seeing, they won\u2019t feel pressured to make a purchase.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/social-media-marketing-costs\/\" target=\"_blank\" rel=\"noreferrer noopener\">Paying for social media advertisements<\/a> can get expensive very quickly, and the competition for these kinds of ads is fierce.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><strong>NEXT STEPS:<\/strong> <a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/social-media-marketing-costs\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Small Business Owner\u2019s Guide to Social Media Marketing Costs<\/a>&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Rather than wasting money on advertisements that are more than likely going to be skipped anyways, consider providing your customers with something that they find interesting instead.&nbsp;<\/p>\n\n\n\n<p>Content marketing can take several forms, including: &nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Videos&nbsp;<\/li><li>Blog posts&nbsp;<\/li><li>Social media posts&nbsp;<\/li><li>Songs&nbsp;<\/li><li>Any content imaginable&nbsp;<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Videos&nbsp;<\/h3>\n\n\n\n<p>The <a href=\"https:\/\/www.pewresearch.org\/internet\/2022\/08\/10\/teens-social-media-and-technology-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">sheer popularity of platforms<\/a> like YouTube and TikTok make it abundantly clear that consumers are more than happy to watch videos if the content is interesting.&nbsp;<\/p>\n\n\n\n<p>What\u2019s great about small business content marketing is the level of freedom that you have when it comes to the content you\u2019re creating.&nbsp;<\/p>\n\n\n\n<p>Your business could use videos that serve any of the following purposes to create an effective marketing initiative:&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Explanation videos&nbsp;<\/h4>\n\n\n\n<p>Consider videos that explain your products or services to potential customers. If your offerings are interesting enough and align with commonly searched keywords, you\u2019ll almost certainly gain some traction.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Customer Content&nbsp;<\/h4>\n\n\n\n<p>Rather than creating content yourself, you could always incentivize consumers to create their own videos.&nbsp;&nbsp;<\/p>\n\n\n\n<p>This could be as simple as posting customer testimonials on your business\u2019s social media page or as complicated as creating prizes for the person who creates the most popular video \u2014 the possibilities are endless.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">History videos&nbsp;<\/h4>\n\n\n\n<p>If you or your business have an interesting past and you\u2019re comfortable sharing it with the world, this is a great way to foster a legitimate connection between your business and your consumers.&nbsp;&nbsp;<\/p>\n\n\n\n<p>You could tell stories about how your brand got its start, obstacles you\u2019ve overcome, or anything in between.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Interactive videos&nbsp;<\/h4>\n\n\n\n<p>These could be Q&amp;As with submitted questions, live streams with consumers actively watching and interacting, or using customer requests to make videos about your offerings.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Interactive videos allow you to interact directly with your consumers, increasing brand loyalty and recognition.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Unrelated videos&nbsp;<\/h4>\n\n\n\n<p>At the end of the day, you can make any kind of video that you\u2019d like to make. As long as your content isn\u2019t offensive and is geared toward showing potential consumers the value of your business, you can\u2019t make the wrong kind of content.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Guest content&nbsp;<\/h4>\n\n\n\n<p>As your brand grows, you\u2019ll likely be presented with opportunities to collaborate with other growing <a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/influencer-marketing-for-small-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">brands and influencers<\/a>. The key is determining which influencers and other businesses provide your company with the best optics.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><strong>NEXT STEPS:<\/strong> <a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/influencer-marketing-for-small-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Complete Guide to Influencer Marketing for Small Business<\/a><strong><\/strong>&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Blog posts&nbsp;<\/h3>\n\n\n\n<p>If you want to create a small business content marketing success through blogging, you\u2019re going to have to post consistently, network with other bloggers, and continue interacting with consumers.&nbsp;<\/p>\n\n\n\n<p>Consistent posts give your audience something to look forward to, networking will help prepare you for future endeavors and occasionally help you find new clients. Interacting with customers helps cultivate that valuable consumer-company connection.&nbsp;<\/p>\n\n\n\n<p>Having an active blog associated with your business is an excellent way to show potential investors, clients, and employees how serious you are about your business. In addition, a large store of created content will help you appear like a master of your craft.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Social media posts&nbsp;<\/h3>\n\n\n\n<p>Sure, it would be great if you could only post content to your company\u2019s website. However, today\u2019s consumerism requires meeting your audience on the platform where they spend their time.&nbsp;<\/p>\n\n\n\n<p>Fortunately, today\u2019s business owners have <a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/e-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">years of virtual advertising data<\/a> that they can use to help isolate their audiences. With the marketing data available, you can easily determine what platforms your target audience frequents.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><strong>NEXT STEPS:<\/strong> <a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/e-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Unlock Your Business\u2019s Full Potential With E-Marketing<\/a>&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Once you know where your target audience spends their time, you can funnel resources into creating content that is specific to that platform.&nbsp;<\/p>\n\n\n\n<p>The best ways to start a following and gain traction on social media are through scheduled posts, regular interactions with your followers, keeping up with current trends, and creating <a href=\"https:\/\/twitter.com\/Wendys\/status\/1596245866121416704?s=20&amp;t=hI9iGLsVSMiplummwJQXZg\" target=\"_blank\" rel=\"noreferrer noopener\">topically relevant<\/a> content.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Songs&nbsp;<\/h3>\n\n\n\n<p>This one is a little bit wackier, but when done right, it can be extremely effective.&nbsp;<\/p>\n\n\n\n<p>If you\u2019ve ever watched cable television for longer than half an hour, chances are high that you\u2019ve heard some bizarre jingles and strangely crafted songs that businesses use during their advertisements.&nbsp;<\/p>\n\n\n\n<p>Unfortunate as it might be, getting these jingles out of your head can feel impossible. Think \u201c<a href=\"https:\/\/www.nationwide.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nationwide is on your side<\/a>\u201d.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re creative enough to think of a jingle that forces consumers to remember your business, there\u2019s no reason not to use it. Similarly, if you happen to be connected with a <a href=\"https:\/\/pitchfork.com\/thepitch\/1227-the-contentious-tale-of-the-mcdonalds-im-lovin-it-jingle\/\" target=\"_blank\" rel=\"noreferrer noopener\">superstar like Justin Timberlake,<\/a> you can always have him do the song.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Any kind of content imaginable&nbsp;<\/h3>\n\n\n\n<p>At the end of the day, your small business content marketing is only limited by your imagination.&nbsp;<\/p>\n\n\n\n<p>You want your content to bring customers in, engage them, retain their attention, get them interested in future content, and assist you in creating as many lifelong customers as possible.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re still a bit confused which strategies work best for your company, we\u2019ve got more small business content marketing examples coming right up!&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2023\/01\/02-section-the-roi-of-small-business-content-marketing-1.png\"><img decoding=\"async\" width=\"61\" height=\"61\" src=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2023\/01\/02-section-the-roi-of-small-business-content-marketing-1.png\" alt=\"\" class=\"wp-image-26072\"\/><\/a><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"The-ROI-of-small-business-content-marketing-\">The ROI of small business content marketing&nbsp;<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Small business content marketing can help your business grow in several actionable ways.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Whether it\u2019s small business social media marketing initiatives or using your content to better identify with your target audience, a small business content marketing plan is all you need to see exceptional ROI.&nbsp;<\/p>\n\n\n\n<p>From dialing in your audience to saving money, content marketing\u2019s ROI is nothing short of impressive.&nbsp;<\/p>\n\n\n\n<p>Some of the clearest benefits associated with small business content marketing include:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Easy to appeal to your target audience&nbsp;<\/li><li>Establish and cultivate a relationship with your leads&nbsp;<\/li><li>Extremely cost-efficient&nbsp;<\/li><li>Social media use is only growing&nbsp;<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Easy to dial in on your target audience&nbsp;<\/h3>\n\n\n\n<p>First, content marketing makes it simple to appeal to your target audience.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2022\/07\/26\/incorporating-data-and-analytics-into-your-marketing-plan\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing data<\/a> can help you determine your audience\u2019s tastes, preferred platforms, and the times they\u2019re most active online. With this information, you can create content that speaks directly to your intended customer and release it at the most effective time of day to maximize your reach.&nbsp;<\/p>\n\n\n\n<p>This preciseness helps your business invest exclusively in content for intended viewers, rather than waste time on those who are uninterested.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Establish and cultivate a relationship with your leads&nbsp;<\/h3>\n\n\n\n<p>Creating content that your target audience inherently relates to helps your business establish and grow relationships with your leads.&nbsp;<\/p>\n\n\n\n<p>Not only does this help you move them through the sales process, but it also helps you <a href=\"https:\/\/hbr.org\/2021\/02\/want-more-loyal-customers-offer-a-community-not-rewards\" target=\"_blank\" rel=\"noreferrer noopener\">retain more customers<\/a> in the long run.&nbsp;<\/p>\n\n\n\n<p>Customers that feel emotionally connected to your business will tell their friends and family about your business. Considering that word-of-mouth marketing accounts for <a href=\"https:\/\/www.forbes.com\/sites\/jiawertz\/2022\/05\/30\/the-impact-of-influencer-and-word-of-mouth-marketing\/#:~:text=On%20average%2C%20word%2Dof%2D,and%20to%20attract%20new%20customers.\" target=\"_blank\" rel=\"noreferrer noopener\">approximately 13% of global sales<\/a>, growing those relationships is important.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Extremely cost-efficient&nbsp;<\/h3>\n\n\n\n<p>Content marketing for small business can be extremely cheap.&nbsp;<\/p>\n\n\n\n<p>Freelance websites like Upwork and <a href=\"https:\/\/www.fiverr.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fiverr<\/a> are great options to help you find reasonably priced labor, but the best option is to make the content yourself.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re willing to do the work, you can create endless content without paying a dime.&nbsp;<\/p>\n\n\n\n<p>This is helpful in all situations but can be particularly beneficial in times of economic stress or recession. If you\u2019re responsible for your business\u2019s content, you will always have an avenue to market through.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Social media use is growing&nbsp;<\/h3>\n\n\n\n<p>Several sources have cited a <a href=\"https:\/\/www.nytimes.com\/2022\/03\/24\/well\/family\/child-social-media-use.html\" target=\"_blank\" rel=\"noreferrer noopener\">large increase<\/a> in American youth\u2019s social media consumption over the past couple of years, and those <a href=\"https:\/\/www.pewresearch.org\/internet\/2022\/08\/10\/teens-social-media-and-technology-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">same sources<\/a> expect global social media use to continue growing exponentially over the next few years.&nbsp;<\/p>\n\n\n\n<p>Taking advantage of this continued growth and building an audience now means that you\u2019ll already have a dedicated audience as internet usage increases, meaning the individuals that are new to spending so much time will have an easier time finding your business.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2023\/01\/03-section-how-to-use-content-marketing-for-your-business-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"61\" height=\"61\" src=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2023\/01\/03-section-how-to-use-content-marketing-for-your-business-1.png\" alt=\"\" class=\"wp-image-26074\"\/><\/a><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"How-to-use-content-marketing-for-your-business-\">How to use content marketing for your business&nbsp;<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Good small business content marketing ideas are a dime a dozen. Everywhere you look, you\u2019re reminded of <a href=\"https:\/\/www.semrush.com\/blog\/content-marketing-for-small-businesses\/\" target=\"_blank\" rel=\"noreferrer noopener\">how necessary it is<\/a> to chronicle your strategies, fine-tune your content, and stick to a plan.&nbsp;<\/p>\n\n\n\n<p>To effectively use content marketing for your business, you need to create a detailed plan of action that explains the goals of your content marketing and clearly defines your Key Performance Indicators (KPIs).&nbsp;<\/p>\n\n\n\n<p>Below, we\u2019ve created an actionable guide that you can use to help you determine how to use small business content marketing for your business:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Familiarize yourself with your ideal customer&nbsp;<\/li><li>Craft a plan of action, prepare to record everything&nbsp;<\/li><li>Create content&nbsp;<\/li><li>Target your audience&nbsp;<\/li><li>Don\u2019t push, provide&nbsp;<\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Familiarizing yourself with your customers&nbsp;<\/h3>\n\n\n\n<p>The first step to creating valuable content marketing for small businesses is identifying what your ideal customer is looking for.&nbsp;<\/p>\n\n\n\n<p>One way to do this is to create a comprehensive profile of your ideal customer.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Creating a consumer profile can help you get into the minds of your audience to better understand the type of content they search for and where they might search for it.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2023\/01\/Infographic-The-ROI-on-Small-Business-Content-Marketing-is-Higher-Than-You-Think-1-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"400\" src=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2023\/01\/Infographic-The-ROI-on-Small-Business-Content-Marketing-is-Higher-Than-You-Think-1-1.png\" alt=\"\" class=\"wp-image-26328\" srcset=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2023\/01\/Infographic-The-ROI-on-Small-Business-Content-Marketing-is-Higher-Than-You-Think-1-1.png 700w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2023\/01\/Infographic-The-ROI-on-Small-Business-Content-Marketing-is-Higher-Than-You-Think-1-1-300x171.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>In this profile, you might consider trying to answer the following questions:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>What needs does your business meet for customers?&nbsp;<\/li><li>What are the common goals across your customers?&nbsp;<\/li><li>What is the average age, gender, marital status, and ethnicity of your customers?&nbsp;<\/li><li>What is the average occupation and income of your customers?&nbsp;<\/li><li>Where is your average customer located?&nbsp;<\/li><li>What platforms do your customers use?&nbsp;<\/li><li>When are your customers most active online?&nbsp;<\/li><\/ul>\n\n\n\n<p>With these questions answered, it\u2019s time to create a plan for your small business marketing.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Craft a plan of action, prepare to record everything&nbsp;<\/h3>\n\n\n\n<p>You know where your audience spends their time; you know what questions your content is answering, and best of all, you know how to connect with your consumers.&nbsp;<\/p>\n\n\n\n<p>The only thing left to do before you start creating content is to <a href=\"https:\/\/hbr.org\/2022\/08\/strengthen-your-professional-presence-on-social-media\" target=\"_blank\" rel=\"noreferrer noopener\">draft a plan of action<\/a>.&nbsp;<\/p>\n\n\n\n<p>Building a following online can be incredibly disheartening. However, creating a detailed calendar that <a href=\"https:\/\/hbr.org\/2022\/08\/strengthen-your-professional-presence-on-social-media\" target=\"_blank\" rel=\"noreferrer noopener\">schedules your posts<\/a>, content releases, responses to consumers, and more gives you a better chance to improve your company\u2019s online presence.&nbsp;<\/p>\n\n\n\n<p>The more detailed your plan of action is, the better off your business will be.&nbsp;<\/p>\n\n\n\n<p>Independently of the plan, you\u2019ll also need to get ready to record as much data as possible.&nbsp;<\/p>\n\n\n\n<p>Most businesses start on a few social media platforms as they\u2019re getting started. This isn\u2019t a bad idea, but you\u2019ll want to quickly isolate the most effective medium to focus your resources on posting there.&nbsp;<\/p>\n\n\n\n<p>It\u2019s your responsibility to keep track of exactly how much engagement your posts receive on each platform, which platforms foster the most organic communication, and where your posts are seen by the most viewers.&nbsp;<\/p>\n\n\n\n<p>These KPIs will help you understand where your resources need to be allocated ,as well as any other tweaks that might need to be made to your content.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Creating content&nbsp;<\/h3>\n\n\n\n<p>Once you\u2019re in the creation stage, it\u2019s essential to make content that answers your customers&#8217; questions or solves their problems.&nbsp;<\/p>\n\n\n\n<p>The key here is providing value \u2014 you want to provide as much as possible to win their trust and keep them interested and use your expertise to walk them through the challenges they\u2019re facing.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Targeting your audience&nbsp;<\/h3>\n\n\n\n<p>While you can technically use whatever platform suits your business best, the most successful content strategies use the medium their audience frequents the most.&nbsp;<\/p>\n\n\n\n<p>Resources like <a href=\"https:\/\/trends.google.com\/trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Trends<\/a> and <a href=\"https:\/\/analytics.google.com\/analytics\/web\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a> can help you determine key information about your target audience. Additionally, most social media websites have easily trackable engagement metrics that will help you determine which of your posts on what platforms are performing the best.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Don\u2019t push, provide&nbsp;<\/h3>\n\n\n\n<p>Finally, it\u2019s important to remember not to push your products or services from the start.&nbsp;<\/p>\n\n\n\n<p>Small business content marketing is great, but not when the content is a thinly veiled advertisement that doesn\u2019t even pretend to inform the consumer. Using content marketing to incessantly push your offerings onto consumers will break the trust of the audience and cause them to tune out.&nbsp;<\/p>\n\n\n\n<p>Instead, create a funnel of content that walks your audience through issues slowly, provides independent value, and delivers the suggestion that your products or services can help them in an organic, non-pushy way.&nbsp;<\/p>\n\n\n\n<p>Small business marketing is tricky, but by using this guide and the tools you have at your disposal, you\u2019ll be able to create effective content in no time.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2023\/01\/04-section-digital-tools-to-use-in-conjunction-with-small-business-content-marketing-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"61\" height=\"61\" src=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2023\/01\/04-section-digital-tools-to-use-in-conjunction-with-small-business-content-marketing-1.png\" alt=\"\" class=\"wp-image-26076\"\/><\/a><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Digital-tools-to-use-in-conjunction-with-small-business-content-marketing-\">Digital tools to use in conjunction with small business content marketing&nbsp;<\/h2>\n\n\n\n<p>Content marketing for small businesses is an incredibly powerful tool. In fact, it\u2019s one of the most flexible, affordable marketing strategies and provides a very high ROI.&nbsp;<\/p>\n\n\n\n<p>To implement small business content marketing for your business, focus on delivering value, not pushing your products.&nbsp;<\/p>\n\n\n\n<p>It\u2019s worth noting that these small business content marketing strategies will work for physical and virtual businesses alike. Still, digital businesses are positioned to get a much higher ROI than physical businesses due to the sheer ease with which you can target markets.&nbsp;<\/p>\n\n\n\n<p>Even if you\u2019re unwilling to transition to an entirely digital business, <a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/transition-to-a-digital-first-business-model\/\" target=\"_blank\" rel=\"noreferrer noopener\">catering to the digital market<\/a> is an excellent way to increase profits and market share.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><strong>NEXT STEPS: <\/strong><a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/transition-to-a-digital-first-business-model\/\" target=\"_blank\" rel=\"noreferrer noopener\">Actionable Tips to Transition Your Business to a Digital First Model<\/a>&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Modern businesses are at a distinct advantage over their traditional counterparts because of the number of tools the modern business owner has at their disposal. You\u2019re no longer required to sign lengthy, expensive leases and make full-time hires for a single task \u2014 there are just more options now.&nbsp;<\/p>\n\n\n\n<p>From <a href=\"https:\/\/alliancevirtualoffices.com\/virtual-offices-locations\" target=\"_blank\" rel=\"noreferrer noopener\">virtual offices<\/a> to <a href=\"https:\/\/alliancevirtualoffices.com\/live-receptionist\" target=\"_blank\" rel=\"noreferrer noopener\">Live Receptionists<\/a>, as a modern entrepreneur, you\u2019re able to focus on your business\u2019s core operations without going through the hiring process. Plus, you\u2019re able to secure a prominent and professional address for your business.&nbsp;<\/p>\n\n\n\n<p>Check out <a href=\"https:\/\/alliancevirtualoffices.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Alliance Virtual Offices\u2019 website<\/a> today to see more digital tools that can help boost your content marketing ROI.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><strong>Further reading<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/transition-to-a-digital-first-business-model\/\" target=\"_blank\" rel=\"noreferrer noopener\">Actionable Tips to Transition Your Business to a Digital First Model<\/a>&nbsp;<\/li><li><a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/social-media-marketing-costs\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Small Business Owner\u2019s Guide to Social Media Marketing Costs<\/a>&nbsp;<\/li><li><a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/e-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Unlock Your Business\u2019s Full Potential With E-Marketing<\/a>&nbsp;<\/li><li><a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/influencer-marketing-for-small-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Complete Guide to Influencer Marketing for Small Business<\/a>&nbsp;<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><a href=\"https:\/\/alliancevirtualoffices.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Alliance Virtual Offices<\/a> provides several tools for established entrepreneurs hoping to find a better understanding of small business content marketing.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/alliancevirtualoffices.com\/contact\" target=\"_blank\" rel=\"noreferrer noopener\">Contact us today<\/a> to see how <a href=\"https:\/\/alliancevirtualoffices.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Alliance<\/a> <a href=\"https:\/\/alliancevirtualoffices.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Virtual Offices<\/a> can help your small business use content marketing to weather any kind of economic shift!&nbsp;<\/p>\n<style class=\"advgb-styles-renderer\">.ugb-4e59bbb-wrapper.ugb-container__wrapper{border-radius:5px !important;border-style:solid !important;border-color:#000000 !important;border-top-width:1px !important;border-right-width:1px !important;border-bottom-width:1px !important;border-left-width:1px !important;padding-top:0 !important;padding-bottom:0 !important}.ugb-4e59bbb-wrapper > .ugb-container__side{padding-top:35px !important;padding-bottom:35px !important}.ugb-5747f18 .ugb-heading__title{font-size:24px !important;text-align:left;margin-bottom:0px !important}.ugb-5747f18 .ugb-heading__subtitle{font-size:18px !important}@media screen and (min-width:768px){.ugb-5747f18.ugb-heading{margin-top:-12px !important}}.ugb-5d98db9 > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:0.66fr 1.34fr !important}@media screen and (min-width:768px){.ugb-5d98db9.ugb-columns{margin-top:-18px !important;margin-bottom:-30px !important}}@media screen and (max-width:768px){.ugb-5d98db9.ugb-columns{margin-top:-60px !important;margin-bottom:-20px !important;padding-top:0px !important}}<\/style>","protected":false},"excerpt":{"rendered":"<p>Small business content marketing is a great way to foster a better connection with consumers, target a more precise audience, and most importantly, increase your marketing ROI.<\/p>\n","protected":false},"author":46,"featured_media":26078,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override":[{"single_blog_custom":"","sidebar":"","second_sidebar":"","share_position":"","share_float_style":"","post_date_format":"","post_date_format_custom":"","post_reading_time_wpm":"","zoom_button_out_step":"1","zoom_button_in_step":"1","number_popup_post":"1"}],"image_override":[{"single_post_thumbnail_size":"","single_post_gallery_size":""}],"trending_post_position":"","trending_post_label":"","sponsored_post_label":"","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo":"","sponsored_post_desc":""},"jnews_primary_category":{"id":""},"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[1892],"tags":[1149,1153,1544,1756,1754,172,1755,1129,1479,1757,1361,275,283,1083,1106,1477],"class_list":["post-26066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-broadcast","tag-content-marketing","tag-digital-marketing","tag-key-performance-indicators","tag-kpis","tag-live-receptionist","tag-online-content","tag-remote-business","tag-remote-real-estate-business","tag-return-on-investment","tag-roi","tag-small-business","tag-social-media","tag-social-media-marketing","tag-virtual-office-address","tag-virtual-office-plan"],"aioseo_notices":[],"featured_image_urls_v2":{"full":["https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2023\/01\/00-featured-the-roi-on-small-business-content-marketing-is-higher-than-you-think.png",1531,375,false],"thumbnail":["https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2023\/01\/00-featured-the-roi-on-small-business-content-marketing-is-higher-than-you-think-150x150.png",150,150,true],"medium":["https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2023\/01\/00-featured-the-roi-on-small-business-content-marketing-is-higher-than-you-think-300x73.png",300,73,true],"medium_large":["https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2023\/01\/00-featured-the-roi-on-small-business-content-marketing-is-higher-than-you-think-768x188.png",768,188,true],"large":["https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2023\/01\/00-featured-the-roi-on-small-business-content-marketing-is-higher-than-you-think-1024x251.png",1024,251,true],"1536x1536":["https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2023\/01\/00-featured-the-roi-on-small-business-content-marketing-is-higher-than-you-think.png",1531,375,false],"2048x2048":["https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2023\/01\/00-featured-the-roi-on-small-business-content-marketing-is-higher-than-you-think.png",1531,375,false],"web-stories-poster-portrait":["https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2023\/01\/00-featured-the-roi-on-small-business-content-marketing-is-higher-than-you-think.png",640,157,false],"web-stories-publisher-logo":["https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2023\/01\/00-featured-the-roi-on-small-business-content-marketing-is-higher-than-you-think.png",96,24,false],"web-stories-thumbnail":["https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2023\/01\/00-featured-the-roi-on-small-business-content-marketing-is-higher-than-you-think.png",150,37,false],"jnews-360x180":["https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2023\/01\/00-featured-the-roi-on-small-business-content-marketing-is-higher-than-you-think-360x180.png",360,180,true],"jnews-750x375":["https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2023\/01\/00-featured-the-roi-on-small-business-content-marketing-is-higher-than-you-think-750x375.png",750,375,true],"jnews-1140x570":["https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2023\/01\/00-featured-the-roi-on-small-business-content-marketing-is-higher-than-you-think-1140x375.png",1140,375,true],"jnews-120x86":["https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2023\/01\/00-featured-the-roi-on-small-business-content-marketing-is-higher-than-you-think-120x86.png",120,86,true],"jnews-350x250":["https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2023\/01\/00-featured-the-roi-on-small-business-content-marketing-is-higher-than-you-think-350x250.png",350,250,tr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business content marketing is a great way to foster a better connection with consumers, target a more precise audience, and most importantly, increase your marketing ROI.<\/p>\n","category_list_v2":"<a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/category\/marketing\/\" rel=\"category tag\">Marketing<\/a>","author_info_v2":{"name":"John Donovan","url":"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/author\/john-donovan\/"},"comments_num_v2":"0 comments","author_meta":{"display_name":"John Donovan","author_link":"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/author\/john-donovan\/"},"featured_img":"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2023\/01\/00-featured-the-roi-on-small-business-content-marketing-is-higher-than-you-think-300x73.png","coauthors":[],"tax_additional":{"categories":{"linked":["<a 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