{"id":18286,"date":"2022-07-11T07:26:00","date_gmt":"2022-07-11T11:26:00","guid":{"rendered":"https:\/\/live-alliance-virtual-office-blog.pantheonsite.io\/?p=18286"},"modified":"2025-04-23T08:02:35","modified_gmt":"2025-04-23T12:02:35","slug":"influencer-marketing-for-small-business","status":"publish","type":"post","link":"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/influencer-marketing-for-small-business\/","title":{"rendered":"The Complete Guide to Influencer Marketing for Small Business"},"content":{"rendered":"\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#What-is-Influencer-Marketing?--\"><strong>What is influencer marketing?\u00a0<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"#Can-Small-Businesses-Use-Influencer-Marketing?--\"><strong>Can a small business use influencer marketing?\u00a0<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"#How-to-Use-Influencer-Marketing-for-Small-Business--\"><strong>How to use influencer marketing to grow your small business\u00a0<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Q:<\/strong> Can I use influencer marketing for small businesses?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A:<\/strong> Influencer marketing is one of the most powerful ways to reach and connect with your audience. This is true for businesses of all sizes. This article explores what influencer marketing is and how to use it for your small business.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div class=\"alignfull wp-block-ugb-container ugb-container ugb-5f5c42b ugb-container--v2 ugb-container--design-basic ugb-main-block ugb-main-block--inner-center ugb--has-block-background\"><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-5f5c42b-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-5f5c42b-content-wrapper\">\n<div style=\"display: flex; gap: 30px; align-items: center; flex-wrap: wrap;\">\n\n  <!-- LEFT SIDE: TEXT CONTENT -->\n  <div style=\"flex: 2; min-width: 300px;\">\n\n    <h2 style=\"margin-top: 0;\">Earn with Alliance Virtual Offices<\/h2>\n\n    <p><strong>If you&#8217;re looking for affiliate marketing opportunities, read on!<\/strong><\/p>\n\n    <p>\n      Alliance Virtual Offices runs its own affiliate program working with online publishers,\n      business consultants, bloggers, and content creators who promote Alliance and refer small\n      businesses to our virtual office services.\n    <\/p>\n\n    <p><strong>If this sounds like a good fit for you, we\u2019d love to hear from you.<\/strong><\/p>\n\n    <p>\n      <strong>\n        Affiliates at Alliance Virtual Offices can earn\n        <em>up to <span style=\"text-decoration: underline;\">$550<\/span><\/em> per sale\n      <\/strong>\n      through the program.\n    <\/p>\n\n    <!-- BUTTON -->\n    <p>\n      <a href=\"https:\/\/alliancevirtualoffices.com\/landing\/alliance-virtual-offices-affiliate-program\"\n         style=\"display: inline-block;\n                background-color: #0073aa;\n                color: #ffffff;\n                padding: 12px 22px;\n                text-decoration: none;\n                border-radius: 6px;\n                font-weight: bold;\">\n        Download the Commission Breakdown\n      <\/a>\n    <\/p>\n\n  <\/div>\n\n  <!-- RIGHT SIDE: IMAGE -->\n  <div style=\"flex: 1; text-align: center; min-width: 200px;\">\n\n    <img decoding=\"async\" src=\"https:\/\/live-alliance-virtual-office-blog.pantheonsite.io\/wp-content\/uploads\/2023\/09\/Earn-Money-with-the-Alliance-Virtual-Offices-edited.png\"\n         alt=\"Affiliate Program\"\n         style=\"width: 100%;\n                max-width: 280px;\n                border-radius: 50%;\n                height: auto;\" \/>\n\n  <\/div>\n\n<\/div>\n\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Social media is one of the most powerful and defining aspects of the modern world.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether it\u2019s Instagram or YouTube, nearly everyone is using some form of social media these days.&nbsp;&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_06-Statistics.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"650\" height=\"600\" src=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_06-Statistics.png\" alt=\"\" class=\"wp-image-18339\" srcset=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_06-Statistics.png 650w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_06-Statistics-300x277.png 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">In fact, a recent survey from <a href=\"https:\/\/www.pewresearch.org\/internet\/2021\/04\/07\/social-media-use-in-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pew Research Center<\/a> shows that 71% of adults between the ages of 18 and 29 use Instagram, and a further, 81% of those adults use YouTube.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Related:<\/strong> <a href=\"https:\/\/alliancevirtualoffices.com\/landing\/the-complete-guide-to-influencer-marketing-for-small-business\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"\">How to Use Influencers as a Small Business<\/a>  <\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">These numbers demonstrate that social media has the potential to make a real impact. With such a wide audience, these platforms are a fantastic place to market virtually any product.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While traditional ads can certainly be effective, influencer marketing for small businesses is a fantastic and often overlooked strategy. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Big businesses have been using influencers to sell products and services for quite some time. In fact, you\u2019ve probably seen some of the biggest influencers on the planet <a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/social-media-marketing-costs\/\" target=\"_blank\" rel=\"noopener\" title=\"\">promoting various businesses on your own social media feed.<\/a>&nbsp;&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-ugb-container ugb-container ugb-4e59bbb ugb-container--v2 ugb-container--design-basic ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-4e59bbb-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-4e59bbb-content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-5747f18 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Get Your FREE Guide Today!<\/h2><p class=\"ugb-heading__subtitle\"><strong><span style=\"color: #000000;\" class=\"ugb-highlight\">How to Create Super Converting Blog Posts <\/span><\/strong><\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-columns ugb-columns ugb-5d98db9 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-5d98db9-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-3d50224 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-3d50224-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2023\/03\/4.png\"><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2023\/03\/4-1024x1024.png\" alt=\"\" class=\"wp-image-30251\" srcset=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2023\/03\/4-1024x1024.png 1024w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2023\/03\/4-300x300.png 300w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2023\/03\/4-150x150.png 150w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2023\/03\/4-768x768.png 768w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2023\/03\/4-75x75.png 75w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2023\/03\/4-350x350.png 350w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2023\/03\/4-750x750.png 750w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2023\/03\/4.png 1080w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/a><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-9805051 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-9805051-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 20748621,\n\t\t\t\t\t\t\t\t\tformId: \"a843891a-d49e-4534-9599-a4d991978794\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1783380743000-7268864449\",\n\t\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1783380743000-7268864449\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">But small businesses seem to be far more reluctant to adopt this marketing strategy. They may wonder if influencers are even willing to partner with them, or they may not know <strong>how to reach out<\/strong><strong> to influencer<\/strong><strong>s as a small business<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re running a small business, this type of reluctance can cause you to miss out in a big way. . Influencer marketing boasts a plethora of benefits of influencer marketing for small businesses<strong> <\/strong>that you don\u2019t want to miss out on.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This article explores <strong>how to use influencers to <\/strong><strong>grow your business<\/strong>.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#What-is-Influencer-Marketing?--\">What is influencer marketing?&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"#Why-Does-Influencer-Marketing-Matter?--\">Why does influencer marketing matter?&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"#Can-Small-Businesses-Use-Influencer-Marketing?--\">Can small businesses use influencer marketing?&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"#How-to-Use-Influencer-Marketing-for-Small-Business--\">How to use influencer marketing to effectively grow your small business&nbsp;<\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_01-section-what-is-influencer-marketing.png\"><img decoding=\"async\" width=\"375\" height=\"375\" src=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_01-section-what-is-influencer-marketing.png\" alt=\"\" class=\"wp-image-18302\" srcset=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_01-section-what-is-influencer-marketing.png 375w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_01-section-what-is-influencer-marketing-300x300.png 300w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_01-section-what-is-influencer-marketing-150x150.png 150w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_01-section-what-is-influencer-marketing-75x75.png 75w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_01-section-what-is-influencer-marketing-350x350.png 350w\" sizes=\"(max-width: 375px) 100vw, 375px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"What-is-Influencer-Marketing?--\">What is Influencer Marketing?&nbsp;&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Influencer marketing is a type of <a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/social-media-marketing-small-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media marketing<\/a> that uses large accounts to advertise products and services effectively.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rather than running ads directly through a platform like&nbsp;Facebook, <strong>Instagram influencer marketing<\/strong> allows you to take advantage of an influencer\u2019s dedicated followers on those platforms.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For instance, a business may find a page with 500k followers and partner with them. This page would then create content that highlights the business\u2019s products, perhaps including a personal testimonial.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are a few ways these partnerships can work.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sometimes, businesses simply pay the influencer a flat per-post fee. This is essentially the same as running a traditional advertisement.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But that isn\u2019t the only option. Affiliate marketing has become increasingly popular as well.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Affiliate marketing is a form of marketing where the influencer essentially becomes your sales rep.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Typically, this works by providing the influencer with a discount code or a link they can post to their page.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When someone makes a purchase using the influencer\u2019s code or link, the influencer gets a percentage of the sale.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Affiliate marketing can be particularly effective, as it encourages the influencer to market your product as well as they possibly can. The more successful they are, the more they make. Everyone wins.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_02-section-why-does-influencer-marketing-matter.png\"><img loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"375\" src=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_02-section-why-does-influencer-marketing-matter.png\" alt=\"\" class=\"wp-image-18305\" srcset=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_02-section-why-does-influencer-marketing-matter.png 375w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_02-section-why-does-influencer-marketing-matter-300x300.png 300w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_02-section-why-does-influencer-marketing-matter-150x150.png 150w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_02-section-why-does-influencer-marketing-matter-75x75.png 75w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_02-section-why-does-influencer-marketing-matter-350x350.png 350w\" sizes=\"(max-width: 375px) 100vw, 375px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"Why-Does-Influencer-Marketing-Matter?--\">Why Does Influencer Marketing Matter?&nbsp;&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Influencer marketing is increasingly important in modern marketing.&nbsp;&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_08-Statistics-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"600\" src=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_08-Statistics-1.png\" alt=\"\" class=\"wp-image-18342\" srcset=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_08-Statistics-1.png 650w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_08-Statistics-1-300x277.png 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">For starters, consider the decline of traditional advertising methods. While there are still plenty of paid ads, Forbes recently reported that <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2021\/03\/02\/the-importance-of-influencer-marketing-in-the-new-normal-digital-sphere\/?sh=5955aa561448\" target=\"_blank\" rel=\"noreferrer noopener\">people are avoiding or skipping ads more than ever<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a society, we\u2019ve become hyperaware of advertising, and as such, it has lost some of its effectiveness. Consumers are wary of obvious selling techniques, often becoming frustrated by businesses that are constantly trying to sell them things This is making it harder for small businesses to use traditional marketing techniques.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is where influencers shine. When a consumer sees a post by one of their favorite influencers, they don\u2019t have that same level of distrust and frustration.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In other words, they have a direct personal connection with the influencer, and this organic relationship makes the audience more receptive to the ad.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This means they\u2019re less skeptical and more likely to explore the product further.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The truth is that many influencers are idolized by followers who want to mimic everything about them: the way they dress, how they speak, and the products they use. This means <strong>influencer marketing for small businesses<\/strong> has incredibly high conversion rates.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, influencer marketing allows you to target a specific niche.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Influencers attract a following specific to the content they release. A food page attracts foodies, a fashion page people interested in fashion, and so on.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This makes influencer marketing an extremely precise marketing tool, as you can find an influencer whose entire audience is already interested in your products or services.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In turn, your marketing efforts produce a fantastic return on investment. You&#8217;re not wasting targeting people who aren\u2019t interested, but rather ensuring that every pair of eyes is within your target market.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_03-section-can-small-businesses-use-influencer-marketing.png\"><img loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"375\" src=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_03-section-can-small-businesses-use-influencer-marketing.png\" alt=\"\" class=\"wp-image-18306\" srcset=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_03-section-can-small-businesses-use-influencer-marketing.png 375w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_03-section-can-small-businesses-use-influencer-marketing-300x300.png 300w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_03-section-can-small-businesses-use-influencer-marketing-150x150.png 150w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_03-section-can-small-businesses-use-influencer-marketing-75x75.png 75w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_03-section-can-small-businesses-use-influencer-marketing-350x350.png 350w\" sizes=\"(max-width: 375px) 100vw, 375px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"Can-Small-Businesses-Use-Influencer-Marketing?--\">Can Small Businesses Use Influencer Marketing?&nbsp;&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Big businesses have been taking advantage of influencer marketing for years, but small businesses have been reluctant. But why is this?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Perhaps the skepticism around influencer marketing for small businesses stems from a lack of information. For example, many small business owners think influencers are only interested in partnering with big brands.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This simply isn\u2019t the case.&nbsp;&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_07-Statistics-3.png\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"338\" src=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_07-Statistics-3.png\" alt=\"\" class=\"wp-image-18340\" srcset=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_07-Statistics-3.png 650w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_07-Statistics-3-300x156.png 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">According to CNBC, <a href=\"https:\/\/www.cnbc.com\/2019\/11\/08\/study-young-people-want-to-be-paid-influencers.html\" target=\"_blank\" rel=\"noreferrer noopener\">86% of young people want to post content for money<\/a>. The younger generations are full of potential influencers just waiting for the chance to use their considerable following for financial gain.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Many of them aren\u2019t particularly concerned about the size of the business they are partnering with, either. Instead, they welcome just about <em>any<\/em> opportunity to create content for a living.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Small businesses can easily use this enthusiasm to their advantage, and offering new influencers partnership opportunities will almost certainly be seized upon.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally, it\u2019s worth noting that small businesses might actually benefit <em>more<\/em> from influencer marketing than larger businesses.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Big businesses already have a solid reputation for professionalism and convenience, meaning they don\u2019t need testimonials nearly as much as smaller, newer businesses.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">People don\u2019t need a celebrity to tell them McDonald\u2019s has tasty fries \u2013 but a local burger shack is a different story.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bigger businesses also tend to have more general appeal and larger marketing budgets, so they don\u2019t need to worry about niching nearly as much as a small business\u2014 especially those <a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/mobile-business-ideas\/\" target=\"_blank\" rel=\"noopener\" title=\"\">businesses operating remotely<\/a> that rely heavily on digital outreach and targeted strategies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All of this means influencer marketing is an ideal solution for small businesses. It provides your brand with credibility while connecting you with people who are most likely to make a purchase &#8212; helping you grow regardless of your budget.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But how do you <a href=\"https:\/\/alliancevirtualoffices.com\/landing\/the-complete-guide-to-influencer-marketing-for-small-business\" target=\"_blank\" rel=\"noreferrer noopener\">get influencers for your business<\/a>?&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_04-section-how-to-use-influencer-marketing-for-small-business.png\"><img loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"375\" src=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_04-section-how-to-use-influencer-marketing-for-small-business.png\" alt=\"\" class=\"wp-image-18307\" srcset=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_04-section-how-to-use-influencer-marketing-for-small-business.png 375w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_04-section-how-to-use-influencer-marketing-for-small-business-300x300.png 300w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_04-section-how-to-use-influencer-marketing-for-small-business-150x150.png 150w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_04-section-how-to-use-influencer-marketing-for-small-business-75x75.png 75w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_04-section-how-to-use-influencer-marketing-for-small-business-350x350.png 350w\" sizes=\"(max-width: 375px) 100vw, 375px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"How-to-Use-Influencer-Marketing-for-Small-Business--\">How to Use Influencer Marketing for Small Business&nbsp;&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The first thing you need to do is understand your niche. If you don\u2019t know what makes your product different from the competition, you won\u2019t know what audience you need to target.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Being crystal-clear about your target niche helps you find influencers with the right followers. This is the most important part of the process, this method will only succeed if your products are relevant to the influencer\u2019s following.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once you\u2019ve established an idea of your target demographic and why <a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/branding-brilliance-real-world-examples\/\" target=\"_blank\" rel=\"noopener\" title=\"\">your brand appeals<\/a> to them, your next step is to find influencers within that niche.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are numerous ways to do this. The simplest method is to use the platform yourself and monitor your feed.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019ve created a small business around your own interests, chances are your social media feeds will already include posts by influencers you could connect with, and these influencers probably have followers that are within your target market.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You should also use hashtags, as this is a convenient and extremely efficient way to find the top pages in your niche.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Learning how to navigate social media using hashtags unlocks a world of opportunity.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When assessing potential influencers for partnerships, you also need to consider how many followers they have. Not all brands fare well when presented on huge pages. Sometimes, it\u2019s more effective to target smaller pages with a more engaged audience.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_05-section-conclusion-4.png\"><img loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"375\" src=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_05-section-conclusion-4.png\" alt=\"\" class=\"wp-image-18308\" srcset=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_05-section-conclusion-4.png 375w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_05-section-conclusion-4-300x300.png 300w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_05-section-conclusion-4-150x150.png 150w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_05-section-conclusion-4-75x75.png 75w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_05-section-conclusion-4-350x350.png 350w\" sizes=\"(max-width: 375px) 100vw, 375px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Conclusion&nbsp;&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Influencer marketing for small businesses is a powerful but underutilized tool for growth.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019ve been hesitating to try it out for yourself, now\u2019s the time to act. Remember, influencer marketing is one of the most cost-effective ways to grow your business &#8212; regardless of size.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Further Reading<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/should-i-use-my-home-address-for-my-business\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Should I Use My Home Address for My Business? <\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/alliance-virtual-offices-curated-content-pilot-program\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Need Free Content? Alliance Virtual Offices Offers Curated Content Pilot Program <\/strong><\/a><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/noisy-work-environment-how-a-virtual-receptionist-helps-remote-business-owners\/\" target=\"_blank\" rel=\"noreferrer noopener\">Noisy Work Environment? How a Virtual Receptionist Helps Remote Business Owners<\/a>\u00a0<\/strong><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to learn how to master this marketing strategy and exponentially grow your business in the process, check out our free downloadable guide.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ll discover how to find the perfect influencers for your brand, allowing you to leverage their audiences and boost your profits with ease.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you haven\u2019t already, download our PDF Checklist: <a href=\"https:\/\/alliancevirtualoffices.com\/landing\/the-complete-guide-to-influencer-marketing-for-small-business\" target=\"_blank\" rel=\"noreferrer noopener\">How to Use Influencers as a Small Business<\/a>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Looking to establish a professional presence without the overhead costs? Learn more about our <a href=\"https:\/\/www.alliancevirtualoffices.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Virtual Office solutions<\/a>  perfect for small businesses and startups ready to scale.<\/p>\n\n\n\n<script type=\"application\/ld+json\">\n\t{\n\t\t\"@context\": \"https:\/\/schema.org\",\n\t\t\"@type\": \"FAQPage\",\n\t\t\"mainEntity\": [\n\t\t\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"How do you get micro influencers? \n\n\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"<p>The best way to find micro influencers for your small business is to use hashtags related to your niche.<\/p>\"\n\t\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t,\t\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"How do you approach influencers on instagram? \n\n\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"<p>You can approach influencers either through their listed business contact information or through direct messages.<\/p>\"\n\t\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t,\t\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"Who uses influencer marketing? \n\n\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"<p>Businesses of all sizes can and should use influencer marketing, as it is an incredible marketing strategy.<\/p>\"\n\t\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t,\t\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"How do you pay influencers? \n\n\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"<p>You can pay influencers either a flat-rate or set up a commission-based system.<\/p>\"\n\t\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t,\t\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"Is influencer marketing effective? \n\n\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"<p>Influencer marketing is very effective for businesses of all sizes.<\/p>\"\n\t\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t\t\t\t]\n\t}\n<\/script>\n<style class=\"advgb-styles-renderer\">.ugb-5f5c42b.ugb-container{background-color:rgba(255,255,255,0)}.ugb-5f5c42b{padding:0 !important}@media screen and (min-width:768px){.ugb-5f5c42b.ugb-container{margin-bottom:0px !important;padding-right:35px !important;padding-bottom:0px !important;padding-left:35px !important}}@media screen and (min-width:768px){.ugb-5f5c42b > .ugb-inner-block > .ugb-block-content > *{padding-top:30px !important;padding-bottom:30px !important;padding-right:30px !important;padding-left:30px !important}}.ugb-4e59bbb-wrapper.ugb-container__wrapper{border-radius:5px !important;border-style:solid !important;border-color:#000000 !important;border-top-width:1px !important;border-right-width:1px !important;border-bottom-width:1px !important;border-left-width:1px !important;padding-top:0 !important;padding-bottom:0 !important}.ugb-4e59bbb-wrapper > .ugb-container__side{padding-top:35px !important;padding-bottom:35px !important}.ugb-5747f18 .ugb-heading__title{font-size:24px !important;text-align:left;margin-bottom:0px !important}.ugb-5747f18 .ugb-heading__subtitle{font-size:18px !important}@media screen and (min-width:768px){.ugb-5747f18.ugb-heading{margin-top:-12px !important}}.ugb-5d98db9 > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:0.66fr 1.34fr !important}@media screen and (min-width:768px){.ugb-5d98db9.ugb-columns{margin-top:-18px !important;margin-bottom:-30px !important}}@media screen and (max-width:768px){.ugb-5d98db9.ugb-columns{margin-top:-60px !important;margin-bottom:-20px !important;padding-top:0px !important}}<\/style>","protected":false},"excerpt":{"rendered":"<p>Influencer marketing for small business is an incredibly powerful tool for business growth. Here\u2019s how you can use it to your advantage.<\/p>\n","protected":false},"author":42,"featured_media":18496,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override":[{"template":"1","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","post_reading_time_wpm":"300","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo":"","sponsored_post_desc":""},"jnews_primary_category":{"id":""},"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[1892],"tags":[1149,1211],"class_list":["post-18286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-broadcast","tag-influencer-marketing-for-small-business"],"aioseo_notices":[],"featured_image_urls_v2":{"full":["https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_00-featured-the-complete-guide-to-influencer-marketing-for-small-business.png",1531,375,false],"thumbnail":["https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_00-featured-the-complete-guide-to-influencer-marketing-for-small-business-150x150.png",150,150,true],"medium":["https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_00-featured-the-complete-guide-to-influencer-marketing-for-small-business-300x73.png",300,73,true],"medium_large":["https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_00-featured-the-complete-guide-to-influencer-marketing-for-small-business-768x188.png",768,188,true],"large":["https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_00-featured-the-complete-guide-to-influencer-marketing-for-small-business-1024x251.png",1024,251,true],"1536x1536":["https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_00-featured-the-complete-guide-to-influencer-marketing-for-small-business.png",1531,375,false],"2048x2048":["https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_00-featured-the-complete-guide-to-influencer-marketing-for-small-business.png",1531,375,false],"web-stories-poster-portrait":["https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_00-featured-the-complete-guide-to-influencer-marketing-for-small-business.png",640,157,false],"web-stories-publisher-logo":["https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_00-featured-the-complete-guide-to-influencer-marketing-for-small-business.png",96,24,false],"web-stories-thumbnail":["https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_00-featured-the-complete-guide-to-influencer-marketing-for-small-business.png",150,37,false],"jnews-360x180":["https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_00-featured-the-complete-guide-to-influencer-marketing-for-small-business-360x180.png",360,180,true],"jnews-750x375":["https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_00-featured-the-complete-guide-to-influencer-marketing-for-small-business-750x375.png",750,375,true],"jnews-1140x570":["https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_00-featured-the-complete-guide-to-influencer-marketing-for-small-business-1140x375.png",1140,375,true],"jnews-120x86":["https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_00-featured-the-complete-guide-to-influencer-marketing-for-small-business-120x86.png",120,86,true],"jnews-350x250":["https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_00-featured-the-complete-guide-to-influencer-marketing-for-small-business-350x250.png",350,250,true],"jnews-750x536":["https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_00-featured-the-complete-guide-to-influencer-marketing-for-small-business-750x375.png",750,375,true],"jnews-1140x815":["https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_00-featured-the-complete-guide-to-influencer-marketing-for-small-business-1140x375.png",1140,375,true],"jnews-360x504":["https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_00-featured-the-complete-guide-to-influencer-marketing-for-small-business-360x375.png",360,375,true],"jnews-75x75":["https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_00-featured-the-complete-guide-to-influencer-marketing-for-small-business-75x75.png",75,75,true],"jnews-350x350":["https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_00-featured-the-complete-guide-to-influencer-marketing-for-small-business-350x350.png",350,350,true],"jnews-featured-750":["https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_00-featured-the-complete-guide-to-influencer-marketing-for-small-business-750x184.png",750,184,true],"jnews-featured-1140":["https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_00-featured-the-complete-guide-to-influencer-marketing-for-small-business-1140x279.png",1140,279,true]},"post_excerpt_stackable_v2":"<p>Influencer marketing for small business is an incredibly powerful tool for business growth. Here\u2019s how you can use it to your advantage.<\/p>\n","category_list_v2":"<a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/category\/marketing\/\" rel=\"category tag\">Marketing<\/a>","author_info_v2":{"name":"Bradon Matthews","url":"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/author\/bradon-matthewsalliancevirtualoffices-com\/"},"comments_num_v2":"0 comments","author_meta":{"display_name":"Bradon Matthews","author_link":"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/author\/bradon-matthewsalliancevirtualoffices-com\/"},"featured_img":"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2022\/06\/scbp_00-featured-the-complete-guide-to-influencer-marketing-for-small-business-300x73.png","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/category\/marketing\/\" class=\"advgb-post-tax-term\">Marketing<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Marketing<\/span>"]},"tags":{"linked":["<a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/category\/marketing\/\" class=\"advgb-post-tax-term\">Broadcast<\/a>","<a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/category\/marketing\/\" class=\"advgb-post-tax-term\">influencer marketing for small business<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Broadcast<\/span>","<span class=\"advgb-post-tax-term\">influencer marketing for small business<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 4 years ago","modified":"Updated 1 year ago"},"absolute_dates":{"created":"Posted on July 11, 2022","modified":"Updated on April 23, 2025"},"absolute_dates_time":{"created":"Posted on July 11, 2022 7:26 am","modified":"Updated on April 23, 2025 8:02 am"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-json\/wp\/v2\/posts\/18286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-json\/wp\/v2\/comments?post=18286"}],"version-history":[{"count":0,"href":"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-json\/wp\/v2\/posts\/18286\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-json\/wp\/v2\/media\/18496"}],"wp:attachment":[{"href":"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-json\/wp\/v2\/media?parent=18286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-json\/wp\/v2\/categories?post=18286"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-json\/wp\/v2\/tags?post=18286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}