{"id":15114,"date":"2021-08-09T08:03:00","date_gmt":"2021-08-09T12:03:00","guid":{"rendered":"https:\/\/live-alliance-virtual-office-blog.pantheonsite.io\/?p=15114"},"modified":"2025-08-14T02:27:39","modified_gmt":"2025-08-14T06:27:39","slug":"social-media-marketing-small-business","status":"publish","type":"post","link":"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/social-media-marketing-small-business\/","title":{"rendered":"Social Media Marketing"},"content":{"rendered":"\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#What-is-Social-Media-Marketing?\"><strong>What is social media marketing?<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"#What-Unique-Tools-and-Strategies-Exist-for-Social-Media-Marketing?\"><strong>What Unique Tools and Strategies Exist for Social Media Marketing?<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"#How-Can-Small-Businesses-Maximize-their-Use-of-Social-Media?\"><strong>How can small businesses maximize their use of social media marketing?<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Q: How can small businesses utilize social media marketing?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A: <\/strong>Small businesses can use social media marketing to build brand awareness, engage with their customers, and generate new business.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Remember when marketing meant unsolicited mail, cold calling and billboard advertising?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Those marketing techniques still exist. But thanks to the Internet, fortunately, there are now many more targeted and effective ways to market your products and services.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In particular, the proliferation of social media has transformed the way small businesses operate and communicate with the outside world.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this guide, \u2018Social Media Marketing &#8211; Small Business Edition\u2019, we explore how small businesses can leverage social media to reach more customers and grow their brands.<\/p>\n\n\n\n<div class=\"wp-block-ugb-container ugb-container ugb-4e59bbb ugb-container--v2 ugb-container--design-basic ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-4e59bbb-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-4e59bbb-content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-5747f18 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Get Your FREE Guide Today!<\/h2><p class=\"ugb-heading__subtitle\"><strong><span style=\"color: #000000;\" class=\"ugb-highlight\">How to Create Super Converting Blog Posts <\/span><\/strong><\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-columns ugb-columns ugb-5d98db9 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-5d98db9-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-3d50224 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-3d50224-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2023\/03\/4.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2023\/03\/4-1024x1024.png\" alt=\"\" class=\"wp-image-30251\" srcset=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2023\/03\/4-1024x1024.png 1024w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2023\/03\/4-300x300.png 300w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2023\/03\/4-150x150.png 150w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2023\/03\/4-768x768.png 768w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2023\/03\/4-75x75.png 75w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2023\/03\/4-350x350.png 350w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2023\/03\/4-750x750.png 750w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2023\/03\/4.png 1080w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/a><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-9805051 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-9805051-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 20748621,\n\t\t\t\t\t\t\t\t\tformId: \"b30bfe03-5768-4fbf-870d-789518a62f59\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1784338169000-8705404718\",\n\t\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1784338169000-8705404718\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ready to get to grips with social media marketing for small businesses?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s get started.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/2-What-is-social-media-marketing.png\"><img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/2-What-is-social-media-marketing.png\" alt=\"2-What-is-social-media-marketing\" class=\"wp-image-15115\" style=\"width:300px;height:300px\" title=\"2-What-is-social-media-marketing\" srcset=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/2-What-is-social-media-marketing.png 500w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/2-What-is-social-media-marketing-300x300.png 300w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/2-What-is-social-media-marketing-150x150.png 150w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/2-What-is-social-media-marketing-75x75.png 75w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/2-What-is-social-media-marketing-350x350.png 350w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"What-is-Social-Media-Marketing?\">What is Social Media Marketing?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s a handy definition:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Social media marketing (SMM) is the use of social media platforms and networks to connect and engage with potential customers, to promote your business, and reach your objectives.<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/10-Statistic-1.png\"><img decoding=\"async\" width=\"673\" height=\"270\" src=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/10-Statistic-1.png\" alt=\"10-Statistic social media marketing \" class=\"wp-image-15123\" title=\"10-Statistic social media marketing \" srcset=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/10-Statistic-1.png 673w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/10-Statistic-1-300x120.png 300w\" sizes=\"(max-width: 673px) 100vw, 673px\" \/><\/a><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Whether through Facebook, LinkedIn, YouTube, or one of <a href=\"https:\/\/en.wikipedia.org\/wiki\/List_of_social_platforms_with_at_least_100_million_active_users\" target=\"_blank\" rel=\"noreferrer noopener\">dozens of other<\/a> social media platforms, more people than ever before are using this medium to connect with one another, learn and share information, and entertain themselves.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s why so many entrepreneurs want to know: How do I market my small business on social media?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Social media users are tuned-in and eyes-on.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They are eagerly using the same platform as your business on a regular basis, sometimes several times per day.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Social media marketing offers you the chance to tap into that audience. More importantly, you can narrow down that audience and target the right people, and connect with them in a more personal way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Who can say that about a mass mailing campaign?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Of course the social media world is vast (and growing), and there are many different ways to leverage it for your small business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Think about your own personal experiences.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">You probably already engage with brands in a variety of ways:<\/h3>\n\n\n\n<table class=\"wp-block-advgb-table advgb-table-frontend is-style-stripes\"><tbody><tr><td style=\"padding-top:20px;padding-bottom:20px;background-color:#e0f7f7\"><span style=\"color: #000000;\" class=\"ugb-highlight\">1. You follow your favorite brands or local businesses on social media as a consumer, to keep up to date with products and services.<\/span><\/td><\/tr><tr><td style=\"padding-top:20px;padding-bottom:20px;background-color:#b2eaec\"><span style=\"color: #000000;\" class=\"ugb-highlight\">2. You make customer service inquiries, such as inquiring about shop opening times or asking questions about a new product.<\/span><\/td><\/tr><tr><td style=\"padding-top:20px;padding-bottom:20px;background-color:#e0f7f7\"><span style=\"color: #000000;\" class=\"ugb-highlight\">3. You see posts in your social media news feed, from brands you don\u2019t already follow or engage with.<\/span><\/td><\/tr><tr><td style=\"padding-top:20px;padding-bottom:20px;background-color:#b2eaec\"><span style=\"color: #000000;\" class=\"ugb-highlight\">4. You learn about new brands or products through cross-promotion, when a person or brand you follow on social media promotes another.<\/span><\/td><\/tr><tr><td style=\"padding-top:20px;padding-bottom:20px;background-color:#e0f7f7\"><span style=\"color: #000000;\" class=\"ugb-highlight\">5. You seek out useful information &#8212; such as a \u2018how to\u2019 guide on YouTube.<\/span><\/td><\/tr><\/tbody><\/table>\n\n\n\n<p class=\"wp-block-paragraph\">You can replicate one or all of these social media activities for your own small business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sure, you can do a lot of this yourself for \u2018free\u2019. But, beware the lure of free advertising.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A lot of people want to know how they can promote their business for free.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To a certain extent, posting on social media is a way to advertise your business organically, for free. That\u2019s because most social media business pages are free to set up and manage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But getting it right and building loyal customer engagement takes time, and time costs money.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you intend to build and grow a social media strategy yourself, or hand it over to a skilled freelancer, it\u2019s worth understanding the fundamentals of social media marketing first.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So let\u2019s take a look at the main strategies available to you.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/3-Unique-tools-and-strategies.png\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/3-Unique-tools-and-strategies.png\" alt=\"3-Unique-tools-and-strategies\" class=\"wp-image-15116\" style=\"width:300px;height:300px\" title=\"What Unique Tools and Strategies Exist for Social Media Marketing?\" srcset=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/3-Unique-tools-and-strategies.png 500w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/3-Unique-tools-and-strategies-300x300.png 300w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/3-Unique-tools-and-strategies-150x150.png 150w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/3-Unique-tools-and-strategies-75x75.png 75w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/3-Unique-tools-and-strategies-350x350.png 350w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"What-Unique-Tools-and-Strategies-Exist-for-Social-Media-Marketing?\">What Unique Tools and Strategies Exist for Social Media Marketing?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are a few strategic considerations to make when taking your first steps into the world of social media marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most importantly, consider your target audience and which platforms they are most likely to use regularly. You should also consider <em>how<\/em> they use them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How do you know which social media platform(s) best suit your business?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are a few questions to consider:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/13-Infographic.png\"><img loading=\"lazy\" decoding=\"async\" width=\"769\" height=\"4237\" src=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/13-Infographic.png\" alt=\"13-Infographic social media marketing for small business\" class=\"wp-image-15128\" title=\"13-Infographic social media marketing for small business\" srcset=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/13-Infographic.png 769w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/13-Infographic-186x1024.png 186w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/13-Infographic-768x4231.png 768w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/13-Infographic-279x1536.png 279w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/13-Infographic-750x4132.png 750w\" sizes=\"(max-width: 769px) 100vw, 769px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><br>Your social media marketing budget will depend on your business, your industry, your resources, and much more. This example may give you a starting point, but it\u2019s important to continually monitor performance and adjust your spend accordingly.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/6-Social-media-demographics.png\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/6-Social-media-demographics.png\" alt=\"13-Infographic social media marketing for small business\" class=\"wp-image-15119\" style=\"width:250px;height:250px\" srcset=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/6-Social-media-demographics.png 500w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/6-Social-media-demographics-300x300.png 300w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/6-Social-media-demographics-150x150.png 150w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/6-Social-media-demographics-75x75.png 75w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/6-Social-media-demographics-350x350.png 350w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">Social Media Demographics: Where Does Your Audience Hang Out?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">What social media is best for small business? That\u2019s the million-dollar question.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook is the most-used and engaged-with platform &#8212; drawing <a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\" target=\"_blank\" rel=\"noreferrer noopener\">more active users<\/a> than YouTube or even WhatsApp. For that reason, most marketers recommend having a Facebook profile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But after that, there\u2019s a healthy variety of different platforms and networks to choose from.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So the real question is: What social media is best for <strong><em>your<\/em><\/strong> small business?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s get into social media marketing small business statistics. Here\u2019s a breakdown of the most popular social media platforms, and who uses them:<\/p>\n\n\n\n<div class=\"wp-block-ugb-columns ugb-columns ugb-8ed8522 ugb-columns--design-grid ugb-columns--columns-4 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-8ed8522-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-ecf0859 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-ecf0859-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/01-Icon-Facebook-1.png\" alt=\"facebook icon\" class=\"wp-image-15131\" style=\"width:100px;height:100px\" title=\"facebook icon\" srcset=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/01-Icon-Facebook-1.png 400w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/01-Icon-Facebook-1-300x300.png 300w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/01-Icon-Facebook-1-150x150.png 150w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/01-Icon-Facebook-1-75x75.png 75w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/01-Icon-Facebook-1-350x350.png 350w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Facebook<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list has-small-font-size\">\n<li>What is it? A social network with a varied audience who use it for everything from messaging personal friends to keeping up to date with their favorite brands.<\/li>\n\n\n\n<li>2.7 billion monthly active users.<\/li>\n\n\n\n<li>Largest age group: 25-34 (26.3%)<\/li>\n\n\n\n<li>Gender: 44% female, 56% male<\/li>\n\n\n\n<li>Best for: An established all-rounder for most types of content including videos, images, announcements, company details, and more.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-7e422a7 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-7e422a7-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/02-Icon-Instagram.png\" alt=\"02-Icon-Instagram\" class=\"wp-image-15132\" style=\"width:100px;height:100px\" title=\"02-Icon-Instagram\" srcset=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/02-Icon-Instagram.png 400w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/02-Icon-Instagram-300x300.png 300w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/02-Icon-Instagram-150x150.png 150w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/02-Icon-Instagram-75x75.png 75w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/02-Icon-Instagram-350x350.png 350w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Instagram<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list has-small-font-size\">\n<li>What is it? A visual platform for sharing photos and videos that\u2019s almost entirely mobile. Snap photos on-the-go and get creative with filters and captions.<\/li>\n\n\n\n<li>1 billion monthly active users<\/li>\n\n\n\n<li>Largest age group: 25-34 (33.1%)<\/li>\n\n\n\n<li>Gender: 57% female, 43% male<\/li>\n\n\n\n<li>Best for: Businesses with plenty of visual content to share.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-e9eacd0 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-e9eacd0-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/03-Icon-Twitter-1.png\" alt=\"twitter icon\" class=\"wp-image-15160\" style=\"width:100px;height:100px\" title=\"twitter icon\" srcset=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/03-Icon-Twitter-1.png 400w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/03-Icon-Twitter-1-300x300.png 300w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/03-Icon-Twitter-1-150x150.png 150w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/03-Icon-Twitter-1-75x75.png 75w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/03-Icon-Twitter-1-350x350.png 350w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Twitter<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list has-small-font-size\">\n<li>What is it? A platform for short posts featuring videos, images, links, polls, or just plain text. Known for its hashtags and retweets.<\/li>\n\n\n\n<li>187 million daily active users<\/li>\n\n\n\n<li>Largest age group: 30-49 (44%)<\/li>\n\n\n\n<li>Gender: 32% female, 68% male<\/li>\n\n\n\n<li>Best for: Quick and short posts, customer service updates, and interacting with your followers through retweets and mentions.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-8c64541 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-8c64541-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/04-Icon-LinkedIn.png\" alt=\"linkedin icon\" class=\"wp-image-15161\" style=\"width:100px;height:100px\" title=\"linkedin icon\" srcset=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/04-Icon-LinkedIn.png 400w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/04-Icon-LinkedIn-300x300.png 300w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/04-Icon-LinkedIn-150x150.png 150w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/04-Icon-LinkedIn-75x75.png 75w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/04-Icon-LinkedIn-350x350.png 350w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>LinkedIn<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list has-small-font-size\">\n<li>What is it? A platform aimed at professionals interested in building their corporate network, hiring new people, or looking for new job\/business opportunities.<\/li>\n\n\n\n<li>738 million total users<\/li>\n\n\n\n<li>Largest age group: 46-55<\/li>\n\n\n\n<li>Gender: 51% male, 49% female<\/li>\n\n\n\n<li>Best for: Professional networking and B2B news and information.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-columns ugb-columns ugb-fd9bb2a ugb-columns--design-grid ugb-columns--columns-4 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-fd9bb2a-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-7f726a9 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-7f726a9-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/05-Icon-Pinterest.png\" alt=\"pinterest icon\" class=\"wp-image-15158\" style=\"width:100px;height:100px\" title=\"pinterest icon\" srcset=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/05-Icon-Pinterest.png 400w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/05-Icon-Pinterest-300x300.png 300w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/05-Icon-Pinterest-150x150.png 150w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/05-Icon-Pinterest-75x75.png 75w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/05-Icon-Pinterest-350x350.png 350w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Pinterest<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list has-small-font-size\">\n<li>What is it? A purely visual platform for posting, or \u2018pinning\u2019, images on digital pinboards.<\/li>\n\n\n\n<li>400+ million monthly active users<\/li>\n\n\n\n<li>Largest age group: 30-49<\/li>\n\n\n\n<li>Gender: 78% female, 22% male<\/li>\n\n\n\n<li>Best for: Design or creative firms that want to show off their work and inspire others in a highly visual way.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-bc8db68 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-bc8db68-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/06-Icon-TikTok.png\" alt=\"tiktok icon\" class=\"wp-image-15159\" style=\"width:100px;height:100px\" title=\"tiktok icon\" srcset=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/06-Icon-TikTok.png 400w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/06-Icon-TikTok-300x300.png 300w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/06-Icon-TikTok-150x150.png 150w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/06-Icon-TikTok-75x75.png 75w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/06-Icon-TikTok-350x350.png 350w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>TikTok<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list has-small-font-size\">\n<li>What is it? A video-sharing site, famous for its short, fun, creative videos.<\/li>\n\n\n\n<li>100 million monthly active users<\/li>\n\n\n\n<li>Largest age group: 18-24<\/li>\n\n\n\n<li>Gender: 59% female, 41% male<\/li>\n\n\n\n<li>Best for: Brands with a creative flair who want to reach younger viewers.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-a609f2f ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-a609f2f-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/07-Icon-Snapchat.png\" alt=\"snapchat icon\" class=\"wp-image-15162\" style=\"width:100px;height:100px\" title=\"snapchat icon\" srcset=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/07-Icon-Snapchat.png 400w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/07-Icon-Snapchat-300x300.png 300w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/07-Icon-Snapchat-150x150.png 150w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/07-Icon-Snapchat-75x75.png 75w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/07-Icon-Snapchat-350x350.png 350w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Snapchat<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list has-small-font-size\">\n<li>What is it? A mobile-only, visual social media network. Users send videos and photos to each other or post content to their public Stories, which disappear after 24 hours.<\/li>\n\n\n\n<li>265 million monthly active users<\/li>\n\n\n\n<li>Largest age group: 13-34 (75%)<\/li>\n\n\n\n<li>Gender: 58% female, 42% male<\/li>\n\n\n\n<li>Best for: Fun, short-lived, story-driven content.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-b6a2628 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-b6a2628-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/08-Icon-Youtube.png\" alt=\"youtube icon\" class=\"wp-image-15163\" style=\"width:100px;height:100px\" title=\"youtube icon\" srcset=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/08-Icon-Youtube.png 400w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/08-Icon-Youtube-300x300.png 300w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/08-Icon-Youtube-150x150.png 150w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/08-Icon-Youtube-75x75.png 75w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/08-Icon-Youtube-350x350.png 350w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>YouTube<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list has-small-font-size\">\n<li>What is it? A video-sharing platform where users can upload and share videos.<\/li>\n\n\n\n<li>2 billion monthly active users<\/li>\n\n\n\n<li>Largest age group: 15-25<\/li>\n\n\n\n<li>Gender: 72% of all female internet users and 72% of all male internet users<\/li>\n\n\n\n<li>Best for: Creative, visual or educational video content.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Statistics: <\/em><a href=\"https:\/\/sproutsocial.com\/insights\/new-social-media-demographics\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Sprout Social<\/em><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As you can see, each platform has its own style and audience, which tend to favor a certain type of message or media.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s important to tailor your content to your channel. For instance, don\u2019t try to use Twitter for lengthy announcements, and don\u2019t hop onto Pinterest if you intend to share mostly text-based content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even if you have a message that you want to put out across all your social media channels, don\u2019t simply copy and paste the same content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adapt it to suit each platform, and make the most of visual cues, shortened links, and relevant hashtags where possible.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large is-resized\"><a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/7-Social-media-tools.png\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/7-Social-media-tools.png\" alt=\"7-Social-media-tools\" class=\"wp-image-15120\" style=\"width:250px;height:250px\" title=\"7-Social-media-tools\" srcset=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/7-Social-media-tools.png 500w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/7-Social-media-tools-300x300.png 300w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/7-Social-media-tools-150x150.png 150w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/7-Social-media-tools-75x75.png 75w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/7-Social-media-tools-350x350.png 350w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Social Media Tools<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s a lot to think about when it comes to social media marketing. This is where a handy social media management tool like <a href=\"https:\/\/www.socialpilot.co\/\" target=\"_blank\" rel=\"noopener\" title=\"\">SocialPilot <\/a>can help you make the most of your social media marketing small business strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you are just using one social media platform right now, you may find it easier to post directly onto your channel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, if you manage one or more social media accounts or platforms, there are benefits to using a third-party tool to manage your content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These tools act as a layer, which consolidates multiple platforms and accounts, and can help you to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Write and schedule content, up to several weeks in advance<\/li>\n\n\n\n<li>Post content across multiple accounts and platforms<\/li>\n\n\n\n<li>Discover relevant and trending hashtags, so you can tap up-to-the-minute affairs<\/li>\n\n\n\n<li>Use analytics to understand what is and isn\u2019t working, and refine your approach<\/li>\n\n\n\n<li>Stream all your engagements and messages from multiple platforms into one place<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">As you can imagine, as social media has grown, so too has the number of different tools to help manage your social media marketing strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most tools offer a free basic version, which is ideal if you\u2019re just starting out. For more advanced user control and visibility, most premium versions offer a free trial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s a list of popular social media management tools to try out:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Read more about the pros and cons of these tools <a href=\"https:\/\/www.techradar.com\/best\/best-social-media-management-tools\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re wondering how to use social media marketing tools, dig deeper into the nuts and bolts with the help of a social media marketing small business course.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ll find plenty of free short courses online &#8212; there\u2019s a <a href=\"https:\/\/buffer.com\/library\/marketing-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\">handy list here<\/a> &#8212; or invest in a course through the likes of Udemy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Many social media professionals offer virtual training too, which can help you build the skills you need to build and grow an effective social media marketing strategy.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/4-Maximize-use-of-social-media.png\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/4-Maximize-use-of-social-media.png\" alt=\"How Can Small Businesses Maximize their Use of Social Media?\" class=\"wp-image-15117\" style=\"width:300px;height:300px\" title=\"How Can Small Businesses Maximize their Use of Social Media?\" srcset=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/4-Maximize-use-of-social-media.png 500w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/4-Maximize-use-of-social-media-300x300.png 300w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/4-Maximize-use-of-social-media-150x150.png 150w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/4-Maximize-use-of-social-media-75x75.png 75w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/4-Maximize-use-of-social-media-350x350.png 350w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"How-Can-Small-Businesses-Maximize-their-Use-of-Social-Media?\">How Can Small Businesses Maximize their Use of Social Media?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Now you know a little more about social media marketing and how it works, let\u2019s take a look at how to maximize this marketing strategy to grow your small business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remember, the aim with social media is to create connections, drive engagement, and build relationships.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Why is social media good for small businesses? This statistic speaks for itself:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/11-Statistic2-2.png\"><img loading=\"lazy\" decoding=\"async\" width=\"549\" height=\"540\" src=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/11-Statistic2-2.png\" alt=\"11-Statistic2-social media marketing for small business\" class=\"wp-image-15126\" title=\"71% of people are more likely to purchase from a brand after a positive experience on social media.\" srcset=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/11-Statistic2-2.png 549w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/11-Statistic2-2-300x295.png 300w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/11-Statistic2-2-75x75.png 75w\" sizes=\"(max-width: 549px) 100vw, 549px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Through the power of social media, your brand has the opportunity to develop its own personality and become a trusted member of your chosen community.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To do that, you need good quality content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Specifically, you need targeted content that aligns with your goals, your audience, and your chosen social media channel.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/Infographics-01-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"877\" height=\"2560\" src=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/Infographics-01-scaled.jpg\" alt=\"Infographics social media marketing for small business\" class=\"wp-image-15151\" title=\"Infographics social media marketing for small business\" srcset=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/Infographics-01-scaled.jpg 877w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/Infographics-01-103x300.jpg 103w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/Infographics-01-351x1024.jpg 351w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/Infographics-01-768x2243.jpg 768w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/Infographics-01-526x1536.jpg 526w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/Infographics-01-750x2190.jpg 750w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/Infographics-01-1140x3329.jpg 1140w\" sizes=\"(max-width: 877px) 100vw, 877px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">A content calendar is a great way to keep your content on-track.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wondering what content to publish on social media? Here are some ideas:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/Infographics-02-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1016\" height=\"2560\" src=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/Infographics-02-scaled.jpg\" alt=\"Wondering what content to publish on social media? Here are some ideas infographic\" class=\"wp-image-15148\" title=\"Wondering what content to publish on social media? Here are some ideas infographic\" srcset=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/Infographics-02-scaled.jpg 1016w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/Infographics-02-119x300.jpg 119w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/Infographics-02-406x1024.jpg 406w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/Infographics-02-768x1935.jpg 768w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/Infographics-02-610x1536.jpg 610w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/Infographics-02-813x2048.jpg 813w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/Infographics-02-750x1890.jpg 750w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/Infographics-02-1140x2872.jpg 1140w\" sizes=\"(max-width: 1016px) 100vw, 1016px\" \/><\/a><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-ugb-container ugb-container ugb-1451656 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-1451656-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-1451656-content-wrapper\">\n<p class=\"wp-block-paragraph\"><em><strong>Pro Tip:<\/strong> Remember to share content on your social media platform(s) multiple times, spread over a number of weeks or months. A lot of followers will miss your first post, so re-publish as often as you can.<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">As you can see, the list of topics you can weave into your social media marketing content is long and varied.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Need more inspiration? Take your learning offline and invest in a social media marketing small business book. There\u2019s a list of recommended reads <a href=\"https:\/\/www.thebalancesmb.com\/best-social-media-marketing-books-4161114\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a> to help you get started.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Experiment with content and try different approaches.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Always remember your audience and make your content relevant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t be afraid to speak conversationally on social media. Brands frequently use \u2018I\u2019 or \u2018we\u2019 to add personality, which helps users feel they have a personal connection with your brand. This leads to brand loyalty and organic exposure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Monitor what is and isn\u2019t working, whether through a third party management tool or by using data directly from your social media platform, and refine your approach as you go.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You have the opportunity to learn directly what your customers respond to. Use that to your advantage.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large is-resized\"><a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/8-Advertising.png\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/8-Advertising.png\" alt=\"advertising icon\" class=\"wp-image-15121\" style=\"width:250px;height:250px\" title=\"advertising icon\" srcset=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/8-Advertising.png 500w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/8-Advertising-300x300.png 300w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/8-Advertising-150x150.png 150w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/8-Advertising-75x75.png 75w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/8-Advertising-350x350.png 350w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>Advertising<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So far we\u2019ve mostly talked about organic social media content. But you might also want to consider paid social media.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Paid social media typically involves advertisements or sponsored marketing messages, which target a highly specific sub-audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s the difference:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Organic social media uses social media platforms to create a free page or profile for your business, from which you build a social community and engage with it to meet your objectives.<\/li>\n\n\n\n<li>Paid social media involves using social media platforms to advertise your business and products for a fee, often on a cost-per-click basis.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Advertising on social media helps businesses target their audiences quickly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Organic social media marketing, just like search engine optimization, is a long, slow-burn process. Done right, it\u2019s worth it in the long run &#8212; but it can take many months to craft the right messages, build your audience, and develop the right balance of content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s why many brands go straight for paid advertising.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s fast and targeted &#8212; therefore it has the opportunity to be incredibly cost-efficient.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/12-Statistic-3.png\"><img loading=\"lazy\" decoding=\"async\" width=\"548\" height=\"554\" src=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/12-Statistic-3.png\" alt=\"In fact, social media advertising spend is expected to top $47.9 billion in 2021. That\u2019s nearly 20% of the total expected advertising spend by all North American businesses this year.\" class=\"wp-image-15127\" title=\"In fact, social media advertising spend is expected to top $47.9 billion in 2021. That\u2019s nearly 20% of the total expected advertising spend by all North American businesses this year.\" srcset=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/12-Statistic-3.png 548w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/12-Statistic-3-297x300.png 297w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/12-Statistic-3-75x75.png 75w\" sizes=\"(max-width: 548px) 100vw, 548px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">But even though it can be a successful marketing strategy, you shouldn\u2019t neglect your organic efforts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to building engagement and interacting with customers, social media acts as a window onto your company.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A social media profile that hasn\u2019t been updated for weeks looks sloppy. It can even look like your company has gone out of business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the flip side, a company Facebook page or Twitter profile that\u2019s alive and buzzing with fresh, relevant, interesting content instantly draws people in.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So if you do decide to invest in social media advertising, do it alongside your organic efforts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Read more about social media advertising here:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/blog.hubspot.com\/marketing\/paid-social-media\" target=\"_blank\" rel=\"noreferrer noopener\">Paid Social Media: Worth The Investment? (Hubspot)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/sproutsocial.com\/insights\/social-media-advertising-resources\/\" target=\"_blank\" rel=\"noreferrer noopener\">Resources for Social Media Advertising &amp; Paid Social (Sprout Social)<\/a><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large is-resized\"><a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/9-Other-ways-to-grow.png\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/9-Other-ways-to-grow.png\" alt=\"Other Ways to Grow Your Business Profile\" class=\"wp-image-15122\" style=\"width:250px;height:250px\" title=\"Other Ways to Grow Your Business Profile\" srcset=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/9-Other-ways-to-grow.png 500w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/9-Other-ways-to-grow-300x300.png 300w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/9-Other-ways-to-grow-150x150.png 150w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/9-Other-ways-to-grow-75x75.png 75w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/9-Other-ways-to-grow-350x350.png 350w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>Other Ways to Grow Your Business Profile<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Building a social media profile for your small business is an important step in your overall marketing and growth strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One thing to consider is, what contact details will you put on your social media profile?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Should you use your home address and cell number?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Or do you prefer to keep your personal and business lives separate?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For most entrepreneurs, it\u2019s the latter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most customers prefer to see a separation in your personal and business details, too. It builds credibility and helps your brand look more established and trustworthy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/benefits-of-using-a-virtual-office-for-business\/?utm_medium=adwords&amp;utm_campaign=&amp;utm_adgroup=Virtual_Offices-DSA&amp;gclid=CjwKCAjwuvmHBhAxEiwAWAYj-L8QHYuNlury-73YcZWrEPZY60ZNO19_V_JRRwvajLKeYCIS1PpX5RoCGCMQAvD_BwE\" target=\"_blank\" rel=\"noreferrer noopener\">That\u2019s where <\/a><a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/benefits-of-using-a-virtual-office-for-business\/\" target=\"_blank\" rel=\"noopener\" title=\"\">a Virtual O<\/a><a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/benefits-of-using-a-virtual-office-for-business\/?utm_medium=adwords&amp;utm_campaign=&amp;utm_adgroup=Virtual_Offices-DSA&amp;gclid=CjwKCAjwuvmHBhAxEiwAWAYj-L8QHYuNlury-73YcZWrEPZY60ZNO19_V_JRRwvajLKeYCIS1PpX5RoCGCMQAvD_BwE\" target=\"_blank\" rel=\"noreferrer noopener\">ffice can help.<\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large is-resized\"><a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/09-Icon-VirtualOffice-help-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/09-Icon-VirtualOffice-help-1.png\" alt=\"virtual office icon\" class=\"wp-image-15166\" style=\"width:200px;height:200px\" title=\"virtual office icon\" srcset=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/09-Icon-VirtualOffice-help-1.png 400w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/09-Icon-VirtualOffice-help-1-300x300.png 300w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/09-Icon-VirtualOffice-help-1-150x150.png 150w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/09-Icon-VirtualOffice-help-1-75x75.png 75w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/09-Icon-VirtualOffice-help-1-350x350.png 350w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">A Virtual Office provides a recognized commercial address and a 411-listed business number with a toll-free or local area code.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s a cost-effective way to separate your home life from your business, as it means you can keep your home address and personal cell phone number private.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can use your address and business number on your social media profiles, your website, your email footer, in official documentation such as business licenses, to open a bank account, and more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the meantime, you can continue to work from home or wherever you are most productive, while to the outside world, your business is based at a recognized office in the location of your choice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With prices starting from just $49 per month for a Virtual Office address, and a simple flat fee of $30 per month for a business number, it\u2019s a cost-effective way to establish credibility and grow your business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can also visit your Virtual Office center in-person to rent meeting rooms or private office space by the hour (starting from just $10), which provides a quiet, professional environment to meet with clients or coworkers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Find out more at <a href=\"https:\/\/www.alliancevirtualoffices.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">alliancevirtualoffices.com<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/5-Conclusion.png\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/5-Conclusion.png\" alt=\"conclusion icon\" class=\"wp-image-15118\" style=\"width:300px;height:300px\" title=\"conclusion icon\" srcset=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/5-Conclusion.png 500w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/5-Conclusion-300x300.png 300w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/5-Conclusion-150x150.png 150w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/5-Conclusion-75x75.png 75w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/5-Conclusion-350x350.png 350w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Social media marketing is extremely useful for businesses of all sizes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today, consumers expect your brand to have a social media presence. That\u2019s because they want transparency, and they want a conversation &#8212; they don\u2019t want to be sold to.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They want to feel a human connection.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s the power of social media.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No matter the size of your business, social media can help you connect with your audience, reach new potential customers, and increase awareness of your brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If the possibilities seem overwhelming, take things slowly. Don\u2019t jump in at the deep end &#8212; just start by dipping your toe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Experiment with content and visuals. Monitor the outcome and do more of what works, and less of what doesn\u2019t. Refine, test, and repeat.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/Infographics-03-1-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1174\" height=\"2560\" src=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/Infographics-03-1-scaled.jpg\" alt=\"\" class=\"wp-image-15149\" srcset=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/Infographics-03-1-scaled.jpg 1174w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/Infographics-03-1-138x300.jpg 138w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/Infographics-03-1-470x1024.jpg 470w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/Infographics-03-1-768x1675.jpg 768w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/Infographics-03-1-704x1536.jpg 704w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/Infographics-03-1-939x2048.jpg 939w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/Infographics-03-1-750x1636.jpg 750w, https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/Infographics-03-1-1140x2486.jpg 1140w\" sizes=\"(max-width: 1174px) 100vw, 1174px\" \/><\/a><\/figure>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Further Reading:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/blog.hootsuite.com\/social-media-tips-for-small-business-owners\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>How to Use Social Media Marketing for Small Business: 12 Simple Tips<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.forbes.com\/sites\/forbesbusinesscouncil\/2021\/01\/25\/why-small-businesses-and-startups-should-invest-in-social-media-marketing\/?sh=21831683563e\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Why Small Businesses and Startups Should Invest in Social Media&nbsp;<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/buffer.com\/library\/social-media-for-small-business\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Social Media for Small Business: A Guide for 2021 and Beyond<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">We hope this guide has helped your business get acquainted with social media marketing. Why not connect with Alliance on <a href=\"https:\/\/www.facebook.com\/alliancevirtual\">Facebook<\/a> or <a href=\"https:\/\/twitter.com\/alliancevirtual\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a> and share your thoughts with us?<\/p>\n\n\n\n<script type=\"application\/ld+json\">\n\t{\n\t\t\"@context\": \"https:\/\/schema.org\",\n\t\t\"@type\": \"FAQPage\",\n\t\t\"mainEntity\": [\n\t\t\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"What sites can I advertise on for free?\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"<p>There are plenty of sites for free advertising, such as Google My Business, Craigslist, Oodle, and of course, social media. Setting up a social media page for your business is free for the most part, but you\u2019ll need to invest several hours per week to keep it looking up-to-date and reflective of your business activities.<\/p>\"\n\t\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t,\t\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"How can I advertise cheaply?\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"<p>Many companies turn to social media as a way to promote their business at low cost. That\u2019s because you can set up and manage a business social media profile for free, and expand your reach organically. However, to do it well, you will need to invest several hours per week into each social media platform. So unless your time comes free, there is always a cost. But as the saying goes, you need to spend money to make money -- and it certainly pays to find the right marketing strategy for your business.<\/p>\"\n\t\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t,\t\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"What are the best marketing strategies for a small business?\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"<p>The best marketing strategy is the one that works for your small business -- there is no single, one-size-fits-all marketing solution. Before you start spending time and money on marketing, first understand your target audience, who your customers are, and what type of marketing appeals to them. Social media might be a good option -- but you first need to know where your audience hangs out. Facebook? LinkedIn? Twitter? Once you know that, you can start to build, monitor, and fine-tune your marketing strategy.<\/p>\"\n\t\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t,\t\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"What are 5 social media marketing strategies?\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"<p>There are many different marketing strategies you could explore. We recommend starting with these 5 fundamental must-dos:<\/p><ol><li>Understand your target audience and choose the social media platforms that they use the most.<\/li><li>Start with one or two platforms to begin with. The best results come from nurturing your community on a small number of channels.<\/li><li>Learn from your competitors. Look at which platforms they use, how frequently they post, and what type of content they share.<\/li><li>Use a content calendar to help write and schedule a varied mix of content that appeals to your audience.<\/li><li>The real value of social media lies in creating connections, building relationships, and engaging with consumers. Remember, the clue is in the name: it\u2019s about being social.<\/li><\/ol>\"\n\t\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t,\t\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"How can small businesses use social media marketing to increase revenue?\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"<p>Today, around seven-in-ten Americans are using social media. Whichever social media platform you choose, you have the opportunity to expand your reach but more importantly, to narrow down your audience and target the right people, in a more personal and meaningful way.<\/p>\"\n\t\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t\t\t\t]\n\t}\n<\/script>\n<style class=\"advgb-styles-renderer\">.ugb-4e59bbb-wrapper.ugb-container__wrapper{border-radius:5px !important;border-style:solid !important;border-color:#000000 !important;border-top-width:1px !important;border-right-width:1px !important;border-bottom-width:1px !important;border-left-width:1px !important;padding-top:0 !important;padding-bottom:0 !important}.ugb-4e59bbb-wrapper > .ugb-container__side{padding-top:35px !important;padding-bottom:35px !important}.ugb-5747f18 .ugb-heading__title{font-size:24px !important;text-align:left;margin-bottom:0px !important}.ugb-5747f18 .ugb-heading__subtitle{font-size:18px !important}@media screen and (min-width:768px){.ugb-5747f18.ugb-heading{margin-top:-12px !important}}.ugb-5d98db9 > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:0.66fr 1.34fr !important}@media screen and (min-width:768px){.ugb-5d98db9.ugb-columns{margin-top:-18px !important;margin-bottom:-30px !important}}@media screen and (max-width:768px){.ugb-5d98db9.ugb-columns{margin-top:-60px !important;margin-bottom:-20px !important;padding-top:0px !important}}.ugb-8ed8522 > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:2.00fr 2.00fr !important}.ugb-fd9bb2a > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:2.00fr 2.00fr !important}.ugb-1451656-wrapper.ugb-container__wrapper{padding-top:0 !important;padding-bottom:0 !important;background-color:rgba(249,249,245,0.5) !important}.ugb-1451656-wrapper > .ugb-container__side{padding-top:35px !important;padding-bottom:35px !important}.ugb-1451656-wrapper.ugb-container__wrapper:before{background-color:#f9f9f5 !important}.ugb-1451656-content-wrapper > h1,.ugb-1451656-content-wrapper > h2,.ugb-1451656-content-wrapper > h3,.ugb-1451656-content-wrapper > h4,.ugb-1451656-content-wrapper > h5,.ugb-1451656-content-wrapper > h6{color:#222222}.ugb-1451656-content-wrapper > p,.ugb-1451656-content-wrapper > ol li,.ugb-1451656-content-wrapper > ul li{color:#222222}<\/style>","protected":false},"excerpt":{"rendered":"<p>Social media marketing can provide small businesses with a powerful marketing tool if used correctly. 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media marketing can provide small businesses with a powerful marketing tool if used correctly. This guide helps small business owners get started with social media marketing today.<\/p>\n","category_list_v2":"<a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/category\/marketing\/\" rel=\"category tag\">Marketing<\/a>","author_info_v2":{"name":"Jo Meunier","url":"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/author\/joanna\/"},"comments_num_v2":"0 comments","author_meta":{"display_name":"Jo Meunier","author_link":"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/author\/joanna\/"},"featured_img":"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-content\/uploads\/2021\/08\/1-Featured-image-1-300x73.png","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/category\/marketing\/\" class=\"advgb-post-tax-term\">Marketing<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Marketing<\/span>"]},"tags":{"linked":["<a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/category\/marketing\/\" class=\"advgb-post-tax-term\">social media marketing<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">social media marketing<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 5 years ago","modified":"Updated 11 months ago"},"absolute_dates":{"created":"Posted on August 9, 2021","modified":"Updated on August 14, 2025"},"absolute_dates_time":{"created":"Posted on August 9, 2021 8:03 am","modified":"Updated on August 14, 2025 2:27 am"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-json\/wp\/v2\/posts\/15114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-json\/wp\/v2\/comments?post=15114"}],"version-history":[{"count":0,"href":"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-json\/wp\/v2\/posts\/15114\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-json\/wp\/v2\/media\/15174"}],"wp:attachment":[{"href":"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-json\/wp\/v2\/media?parent=15114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-json\/wp\/v2\/categories?post=15114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/wp-json\/wp\/v2\/tags?post=15114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}